Carat takes over 4m TMG media planning and buying account

Telegraph Media Group (TMG) has moved its media planning and buying business into Carat from Universal McCann. It follows a competitive pitch although it is not known which agencies were involved.

Universal has handled the account for at least ten years. The decision comes in the middle of a review of the newspaper group’s advertising and below the line accounts. It has shortlisted Rapier, TBWALondon with Tequila, Archibald Ingall Stretton, and Adam & Eve in partnership with AMP.

Mike Moore executive director of consumer markets at TMG says: “We have had a long and successful relationship with Universal McCann. However, my restructure of the department gives us the opportunity to bring new expertise into TMG.”

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