Career and salary survey 2016: The results
Survey reveals marketers are overworked and undervalued.
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Marketing’s diversity problem
Jonathan BaconBrands are failing to represent society and lack diversity in their marketing teams, exclusive research finds.
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How to sell yourself on LinkedIn
Michael BarnettAs LinkedIn hits 20 million members, data from the network reveals the most overused buzzwords and commonly claimed skills on marketers’ profiles.
‘Lack of diversity means marketing no longer a destination industry’
Sarah VizardMarketing is no longer a ‘destination industry’ for young people and must do more to attract people from diverse backgrounds if it wants to ensure it has the best talent and is reflecting British society, according to a panel of experts.
GSK: Marketers need a ‘mature conversation’ about personalisation
Charlotte RogersIs personalisation still relevant, or even achievable, in a post-cookie world? Perhaps, if marketers are willing to lean in closer to consumers, suggests GSK’s Jerry Daykin.
Thomas Cook on reviving its struggling brand with a start-up mentality
Manny PhamTwo years ago, the travel agency was front and centre in the news as it slowly crumbled under the crushing weight of its own debt. Now the brand is back on the market, rebuilding online with a new proposition.
‘Expensive isn’t always better’: How marketers can produce quality insight on a slim budget
Michaela JeffersonWith the right question, strategic investments, a range of methodologies and a “brilliant learning plan”, even those marketers with a small budget can produce effective and efficient research.
Danone on why marketers ‘could do more’ to push for sustainability
Matthew ValentineMarketers need to stop showing off and start knuckling down to help address sustainability targets, according to top marketers Danone, Asahi and Credit Suisse.