Career and salary survey 2016: The results
Survey reveals marketers are overworked and undervalued.
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Marketing’s diversity problem
Jonathan BaconBrands are failing to represent society and lack diversity in their marketing teams, exclusive research finds.
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How to sell yourself on LinkedIn
Michael BarnettAs LinkedIn hits 20 million members, data from the network reveals the most overused buzzwords and commonly claimed skills on marketers’ profiles.
‘Lack of diversity means marketing no longer a destination industry’
Sarah VizardMarketing is no longer a ‘destination industry’ for young people and must do more to attract people from diverse backgrounds if it wants to ensure it has the best talent and is reflecting British society, according to a panel of experts.
Marketing fails to address 18.2% socio-economic pay gap
Charlotte RogersWork is urgently needed to address the “unwritten codes” hampering the earning potential of talent from diverse socio-economic backgrounds.
Gender pay gap widens amid crippling cost crisis
Charlotte RogersExclusive Marketing Week data reveals the gender pay gap is growing, as post-pandemic strain and the cost of living crisis take their toll.
Samsung on dialling up its ‘immersive’ focus for post-pandemic retail
Niamh CarrollThe success of retail experiences can’t be judged purely on the number of sales made, says Samsung UK’s marketing and omnichannel director Annika Bizon.
Paperchase’s chief digital officer exits as Tesco acquires brand
Michaela JeffersonSome 75 head office employees have been made redundant, with the full impact on the marketing team yet to be confirmed.