Career and salary survey 2016: The results
Survey reveals marketers are overworked and undervalued.
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Marketing’s diversity problem
Jonathan BaconBrands are failing to represent society and lack diversity in their marketing teams, exclusive research finds.
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How to sell yourself on LinkedIn
Michael BarnettAs LinkedIn hits 20 million members, data from the network reveals the most overused buzzwords and commonly claimed skills on marketers’ profiles.
‘Lack of diversity means marketing no longer a destination industry’
Sarah VizardMarketing is no longer a ‘destination industry’ for young people and must do more to attract people from diverse backgrounds if it wants to ensure it has the best talent and is reflecting British society, according to a panel of experts.
Confidence in marketing jobs edges up
Matthew ValentineAlthough still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
‘You’ll be out of business in six months’: How EasyJet proved the doubters wrong
Molly FlemingTwenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Consumer confidence drops again as ‘world turned upside down’
Matt BarkerDespite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
Marketers on furlough offered ‘golden ticket’ to learning hub
Lucy TesserasThe Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.