Career and salary survey 2016: The results
Survey reveals marketers are overworked and undervalued.
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Marketing’s diversity problem
Jonathan BaconBrands are failing to represent society and lack diversity in their marketing teams, exclusive research finds.
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How to sell yourself on LinkedIn
Michael BarnettAs LinkedIn hits 20 million members, data from the network reveals the most overused buzzwords and commonly claimed skills on marketers’ profiles.
‘Lack of diversity means marketing no longer a destination industry’
Sarah VizardMarketing is no longer a ‘destination industry’ for young people and must do more to attract people from diverse backgrounds if it wants to ensure it has the best talent and is reflecting British society, according to a panel of experts.
Consumers still unwilling to spend despite lockdown easing
Sarah VizardConsumer confidence remains at record lows as hope fades of quick economic bounceback.
KFC, M&S, Callaly: 5 things that mattered this week and why
Marketing Week ReportersFrom M&S cutting marketing spend by a third to KFC’s new campaign and changes to how news brands report audiences, catch up on all this week’s biggest marketing news.
KPIs, KFC, mental health: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the fair way to determine success, to reallocating budgets, it’s been another busy week. All prompted news and analysis on Marketing Week. Here is my take.
KFC: Marketing is an ‘exercise in ruthless prioritisation’ during Covid-19
Molly FlemingThe coronavirus pandemic has forced KFC’s marketing to become sharper and more focused than ever, says UK & Ireland marketing director Jack Hinchliffe.