Career and salary survey 2016: The results
Survey reveals marketers are overworked and undervalued.
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Marketing’s diversity problem
Jonathan BaconBrands are failing to represent society and lack diversity in their marketing teams, exclusive research finds.
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How to sell yourself on LinkedIn
Michael BarnettAs LinkedIn hits 20 million members, data from the network reveals the most overused buzzwords and commonly claimed skills on marketers’ profiles.
‘Lack of diversity means marketing no longer a destination industry’
Sarah VizardMarketing is no longer a ‘destination industry’ for young people and must do more to attract people from diverse backgrounds if it wants to ensure it has the best talent and is reflecting British society, according to a panel of experts.
Pernod Ricard plans ‘biggest ever’ Christmas marketing spend
Niamh CarrollPernod Ricard is confident Christmas will be a strong period for its alcohol brands despite the cost of living crisis, with factors like the World Cup and the absence of Omicron this year expected to bolster sales.
How full-funnel strategies fuel success in an economic downturn
Emma DelserieysThough it’s easy for marketers to be seduced by the short-term wins that come with lower-funnel activities, the evidence is clear: it takes a full-funnel strategy to make it through a downturn unscathed.
Corporate-NGO tie-ups rise in importance as brands seek ‘role in society’
Molly InnesNew data suggests corporate-NGO partnerships will only increase in importance over the next three years amid the cost of living crisis and war in Ukraine.
Are brands taking marketing effectiveness resourcing seriously?
Charlotte RogersWith more than half of marketers admitting effectiveness is not a defined role and rarely a priority in their business, are brands thinking clearly about how to properly resource their teams?