Brands are failing to represent society and lack diversity in their marketing teams, exclusive research finds.
As LinkedIn hits 20 million members, data from the network reveals the most overused buzzwords and commonly claimed skills on marketers’ profiles.
Marketing is no longer a ‘destination industry’ for young people and must do more to attract people from diverse backgrounds if it wants to ensure it has the best talent and is reflecting British society, according to a panel of experts.
In Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice.
The former agency boss replaces Jude Bridge at the helm of the marketing consultancy.
Currys is by far the superior brand of the four merging businesses, but a number of challenges lie ahead for the electrical goods retailer.
Five years ago, NatWest CMO Margaret Jobling thought the marketing industry would naturally become more diverse, but she realises now more action must be taken.