Is marketing an aspirational career for young people growing up in the UK? Do they even know what marketing is and if they do, are they coming into the industry from a variety of educational backgrounds?
Data from the 2020 Marketing Week Career and Salary Survey suggests not. Of the 3,883 respondents, just 13.9% decided to pursue a career in marketing at school, compared to 44% who made the decision while studying at university.
In fact, 58.8% of marketers have at least a Bachelors or Honours degree, while 19.5% have a Masters degree. They are also more likely to have an undergraduate degree in a subject outside marketing (36.2%) than specifically in the subject (22.6%).
Growing up marketing was “absolutely not” an aspirational career for BT propositions centre of excellence specialist Vaibhav Verma. Initially, he was unable to convince his parents that marketing would be a viable career because he could not point to any role models who were making a success of it.
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