Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Cookies Policy and Privacy 
Policy. 

X
  • News
  • Insight
  • Reports
  • Jobs
  • Knowledge Bank
  • Festival of Marketing
  • Mini MBA
  • All sections
Login Search Menu
Subscriber Exclusive Sponsor

Salary Survey 2020: Marketing’s diversity crisis impacts seniority and influence

A lack of diversity within the higher ranks continues to blight the marketing industry. It makes little sense culturally, it’s bad for business and it stifles creativity.

Content
By Matt Barker 13 Jan 2020 7:00 am
  • Twitter
  • Facebook
  • LinkedIn
Subscriber Exclusive Sponsor

Career Salary Survey 2020

In an industry that prides itself on its ability to reflect social trends and bring diverse thinking into the mainstream, the 2020 Marketing Week Career and Salary Survey reveals an entrenched lack of ethnic, socio-economic and gender diversity among the highest echelons of marketing.

A staggering 88% of the 3,883 respondents responding to the survey identify as white, with just 5% identifying as Asian, 4% as mixed race and 2% as black. In senior roles (defined as senior manager to a partner or owner), 38.3% of marketers are white and 49.5% are male.

Brought up in India, Aviva’s global director of corporate reputation and brand governance, Raj Kumar began his career working in Malaysia and Singapore before he headed to Munich. In 2013 he joined Aviva in London and it was only when he arrived in the capital that he began to feel fully conscious of the way the upper echelons of marketing had a distinct bias, not just in terms of race, but also gender and class.

Log in or subscribe to read the full article. 

Got a question?

  • Twitter
  • Facebook
  • LinkedIn
Analysis Aviva Career and Salary Survey 2020 Marketing Leadership Marketing Skills & Training

Marketing Week Jobs

Find your next job

Latest from Marketing Week

More
Analysis Uncategorized

The value of marketing and brand revamps: Your Marketing Week

Lucy Tesseras

At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.

Sponsor
Subscriber Exclusive Subscriber Exclusive
16 Apr 2021 3:55 pm
Opinion Uncategorized

Don’t waste a good crisis – take the opportunity to rebuild your strategy

Ben Rhodes

As we come out of lockdown, solid foundations and a clear brand strategy are vital to guide short-term tactics and ensure long-term shareholder value, former group marketing director at Royal Mail.

16 Apr 2021 2:20 pm
tesco
News Uncategorized

Tesco’s brand director to step down after completing brand turnaround

Lucy Tesseras

Michelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand.

16 Apr 2021 9:15 am
News Uncategorized

A third of marketers anticipate an imminent rise in job opportunities

Michaela Jefferson

Marketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.

16 Apr 2021 7:16 am
  • Advertising Queries
  • Contact
  • Cookies
  • FAQs
  • Jobs
  • Newsletter
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
  • RSS
Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
built by interconnect/it

Xeim Limited, Registered in England and Wales with number 05243851
Registered office at Floor M, 10 York Road, London, SE1 7ND

Close search

Search anything and hit ‘Enter’

Close menu
  • Subscribe to Marketing Week
    • About Marketing Week
    • Subscription FAQs
  • Contact the team
  • Strategy
    • Agency Relationships
    • Brand Positioning
    • Brand Purpose
    • Brand Reputation
    • Consumer and Market Trends
    • Coronavirus Crisis and Marketing
    • Customer Experience
    • Design & Branding
    • Digital Transformation
    • Marketing Effectiveness
    • Market Research
    • Price Strategy
    • Product & Service Innovation
    • Targeting & Segmentation
  • Tactics
    • Advertising
    • Content Marketing
    • CRM and Loyalty
    • Data & Analytics
    • Digital
    • Direct Marketing
    • Influencer Marketing
    • Media Strategy
    • Programmatic Advertising
    • Social Media Marketing
    • Sponsorship & Experiential
  • Career Development
    • Marketing Leadership
    • Marketing Skills & Training
    • Team Structure
  • Brands
    • Adidas
    • Aldi
    • Amazon
    • Asda
    • Burger King
    • Cadbury
    • Coca-Cola
    • Diageo
    • Ikea
    • John Lewis & Partners
    • Marks & Spencer
    • Mastercard
    • McDonald’s
    • Nationwide
    • Nike
    • Procter & Gamble
    • Samsung
    • Starbucks
    • Tesco
    • Unilever
    • Volkswagen
  • Columnists
    • Mark Ritson
    • Helen Edwards
    • Tanya Joseph
    • Colin Lewis
    • Marketoonist
  • Advertising Queries
  • Training on offer
  • Our Events
  • TikTok – Partner Content Series
  • Advertising Queries
  • Contact
  • Cookies
  • FAQs
  • Jobs
  • Newsletter
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
  • RSS