The duo, who also run Amazing If, a career development and training business, are joined by the founder of The Marketing Academy, Sherilyn Shackell, who gives advice on how marketers can take control and become masters of their own careers.
Microsoft’s Helen Tupper and Direct line’s Mark Evans join Marketing Week’s Russell Parsons for the latest careers podcast.
Microsoft’s Helen Tupper, Sainsbury’s Sarah Ellis and scholars from The Marketing Academy join Marketing Week’s Russell Parsons for the latest careers podcast.
Businesses frequently use the term, but what does it actually entail and who should be responsible for its execution?
Tom Wallis believes data can be used as a highly-effective means to improve the customer experience, as much as drive sales.
The sandwich chain is on the hunt for a new global creative agency to aid its ongoing digital transformation and wider transition to a post-lockdown world.
Whenever a marketer sets out to improve, augment or adapt the four Ps, they reveal the absurdity of the exercise and reinforce why product, price, place and promotion remain the core concepts of the marketing mix.
Chancellor Rishi Sunak is hoping to reboot business with his latest Budget, putting apprenticeships, cuts to business rates and support for the high street at the top of the agenda.