Caribbean rum opens pitch for 7m account

The West Indies Rum and Spirits Producers’ Association (WIRSPA) is to place its £7m advertising business up for pitch.

A tender document is expected to be posted on the Official Journal of the European Union (OJEU) next month. It is not clear how this will affect 23red, which was appointed to develop a marque for the association to use as an authenticity logo earlier this year.

WIRSPA is looking for an agency to handle integrated campaigns in the UK, Spain and Italy to develop its advertising, handle media buying and public relations. The contract will run until the end of 2009.

The association aims to promote Caribbean rum from participating brands, in particular golden rums, and the Authentic Caribbean Rum marque.

Last year, the European Union announced that Caribbean rum producers would receive grants of at least £10m to help finance projects and market the product in Europe. The WIRSPA campaign will receive some funding from the European Development fund.


Kellogg UK appoints managing director

Marketing Week

Kellogg UK has appointed Greg Peterson as managing director to replace Tony Palmer, who left last month to join Kimberly-Clark as chief marketing officer. Peterson, who has been with Kellogg for 15 years, was most recently managing director of the company’s Australia and New Zealand operations. He joined Kellogg as a product manager and worked […]

BMW launches used car search for mobile

Marketing Week

BMW is launching a mobile phone service that allows customers to search for used cars in what the manufacturer claims is an industry first. Users text the word “search” to text code 61100 and are sent a link to the mobile search system, which allows them to search by model or price from any BMW […]


    Leave a comment