Carlsberg promotes Myers

As David Reed points out (MW September 2), effective fulfilment is absolutely vital to any direct marketing campaign – unhappy customers vote with their feet and any business will have to work overtime on retention strategy if fulfilment fails to deliver. In my view, many of the problems surrounding fulfilment arise from it being handled […]

Liquorice has created an autumn advertising campaign for under-tile heating specialist Warmup, using the strapline ‘Warmup wherever you lay tiles’.

Celador International is looking for toy, food and stationery manufacturers to produce licensed products for the programme brands Roobarb and Custard and Tales of the River Bank. New series of both shows are being produced.