Carlsberg has shortlisted Zenith Optimedia and OMD for its global media planning and buying account.
Years ago, Lenor was something that kids stole the lids from to use as that integral part of the latest Blue Peter model. And duvets were “continental quilts” that the kind of people who had split-level patios and Ford Granadas slept under. It was not that the two things moved in wholly different orbits, but… […]
Packaging is the last piece of marketing consumers see before purchase, so it has to stand out in a crowded retail environment and engender that vital desire to buy, says Richenda Wilson
Starcom is launching a division to specialise in engaging consumers with brands through non-traditional media channels. Called Starcom +, the unit will offer broadcast sponsorship, product placement and advertiser-funded programming. Outside television, it will advise brands on using advertorials, events and newer media such as retail networks and experiential marketing. The unit will operate across […]
With a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.
Greggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.
Employees forced to work remotely have demonstrated proximity has no bearing on quality of work, which opens up a range of opportunities for using local talent on campaigns in global markets.
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