Carlsberg-Tetley rejigs marketing

Carlsberg-Tetley has promoted the acting marketing director of Take Home Sales, Clive Briscoe, to marketing controller.

Briscoe joined the company in 1993 as trade marketing manager. Two new sales directors have also been appointed. Richard Boyles joins the company as sales director for retail.

Stan Middleton moves across from retail, where he was acting sales director, to become wholesale sales director, replacing David Wood, who leaves in March.

He reports to Carlsberg-Tetley’s overall marketing director Liz Morgan and the managing director of Take Home Sales, Vincent Kelly.

Boyles was previously at L’Oreal, where he was commercial director.

Kelly says the new structure will help Carlsberg-Tetley imp-rove its service to the take-home trade by focusing on key sectors.


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