Carlsberg-Tetley has signed a deal to extend Tetley Bitter’s title sponsorship of rugby league’s premier competition, the Super League, for another three years.
The brewer has also agreed a three-year contract with the Rugby Football Union to continue its position as the official beer of England Rugby. This term will take in the Rugby World Cup in Australia and New Zealand in 2003.
Tetley has replaced JJB Sports as title sponsor of the Super League at the start of last season and has sponsored the England rugby union team since 1997.
“We are delighted to have reached an agreement with both of the governing bodies,” says Doug Clydesdale, managing director of brands and take home sales at Carlsberg-Tetley .
“These rugby associations provide a dynamism and vibrancy to support the Tetley’s brand. The fact we are involved in both codes of the games means we have a presence all year round so that people will always be seeing and thinking Tetley’s when watching the sport.”
In rugby union the brand also sponsors the Tetley’s County Championships as well as being the official beer of five premiership clubs. In rugby league it is the main sponsor of the Leeds Rhinos and the Warrington Wolves.