Carlsberg-Tetley has cut its marketing department and made 25 redundancies across brand and trade marketing out of a total staff of 120, as predicted in Marketing Week last week.
The company is to put its resources behind core brands Tetley Bitter and Carlsberg, and funds will be diverted from smaller brands.
Under the new structure, five marketing controller positions have been created. John Slade becomes marketing controller for Carlsberg, and Mike Davies for Tetley. Clive Briscoe becomes marketing controller for other lagers and Tom Wright for new products. A controller for trade marketing has yet to be appointed.
The move comes as C-T grapples with excess capacity in the brewing industry and mounting losses since the joint venture was set up two and a half years ago.
The company announced 500 redundancies last week. The closure of the Warrington brewery which brews Tetley’s will lead to 250 job losses and a further 150 jobs are going at the Burton brewery.
The redundancies in the marketing department will be an-nounced at the end of this month.
Under the new structure, business functions will be centralised, and the old regional structure, which was a remnant of Allied Tetley before the merger, is being dismantled.
Doug Scott, appointed acting marketing director earlier this year after the departure of Liz Morgan, remains in an acting role.