Patricia Hewitt, the trade and industry secretary, has referred the merger of Carlton Communications and Granada to the Competition Commission.
Adidas-Salomon, the sportswear brand, has reported a seven per cent increase in group sales to E6.5bn (£4.5bn) for 2002.
If you’ve seen any Ronseal TV ads over the past ten years, it won’t surprise you to know I like plain speaking. Language is there to communicate. If marketers can’t communicate marketing concepts in language colleagues from other disciplines understand, they will be marginalised and ignored. This may be why two-thirds of marketers have no […]
Umbro has teamed up with Calypso Soft Drinks to launch Umbro Pro Performance sports drink.
Roe v Wade is not just a US issue, nor can brands assume it doesn’t affect them. Now is the time to stand up for your workers’ and consumers’ rights.
Improving representation and inclusivity will help make Google’s marketing more effective, according to CMO Lorraine Twohill.
Channel 4 is awarding £1m in advertising airtime to a brand that can pitch an “exceptional” campaign that authentically represents disability.
The taxpayer-funded campaign will encourage brands to divert marketing spend into cutting prices, with businesses introducing such measures invited to add the campaign name and logo to their branding.