Carlton and Granada merger referred to the Competition Commission
Patricia Hewitt, the trade and industry secretary, has referred the merger of Carlton Communications and Granada to the Competition Commission.
Patricia Hewitt, the trade and industry secretary, has referred the merger of Carlton Communications and Granada to the Competition Commission.
Adidas-Salomon, the sportswear brand, has reported a seven per cent increase in group sales to E6.5bn (£4.5bn) for 2002.
If you’ve seen any Ronseal TV ads over the past ten years, it won’t surprise you to know I like plain speaking. Language is there to communicate. If marketers can’t communicate marketing concepts in language colleagues from other disciplines understand, they will be marginalised and ignored. This may be why two-thirds of marketers have no […]
Umbro has teamed up with Calypso Soft Drinks to launch Umbro Pro Performance sports drink.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.