Carlton clings to cinema lead

I read with interest your news article covering my appointment to the role of commercial director of Carlton Screen Advertising (MW March 26).

You might be interested to know that in the short period of time since that article appeared I have managed to increase the company’s share of market by 4.8 per cent (worth, by your calculations, about 3.5m) simply by quoting our correct share of market figures.

Call me old-fashioned, but I fail to see how holding 69.8 per cent (EDI data) of the cinema advertising market qualifies us as having lost “the huge lead we once enjoyed” over Pearl & Dean.

In a two-horse race, a 70/30 share split indicates one clear market leader.

Even Pearl & Dean is happy to acknowledge this fact.

Geraint Davies

Commercial director

Carlton Screen

Advertising

London SW1

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