Carlton Sponsorship signs Dooley’s Vodka Toffee
Carlton Sponsorship has signed up Dooley’s Vodka Toffee to sponsor its new reality show The Club, which is being broadcast on ITV1 and ITV2 from March 6. The deal was negotiated through MediaCom.
Primark bolsters brand investment as it looks to ‘go beyond’ price, product and stores
Niamh CarrollThe retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
Elon Musk labels Tesla’s advertising ‘generic’ as it lays off entire marketing team
Josh StephensonThe car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.
Five common traits that make a marketing leader
Joe GloverFrom positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
3 questions I wish I’d asked as a junior marketer: Booking.com’s Natalie Wills
Josh StephensonAlongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.