Carlton Television to give ‘Peak Practice’ outdoor promotion

Carlton Television is to launch its first national advertising campaign this week with posters promoting its medical drama Peak Practice. It will feature 48- and 96-sheet work and Maiden Outdoor six-sheets outside entrances to supermarkets. These will be followed by radio ads, with the whole campaign expected to last for a month. One strapline reads: ‘You don’t have to take the train to escape to the Peak District.’ The campaign was created by Carlton’s in-house design department, with planning and buying by Carat and Posterscope.

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