IPC Media managing director of advertising Caroline McDevitt (pictured) is leaving the company at the end of the year. IPC Connect managing director Evelyn Webster will add her responsibilities to her current role from January 1.
McDevitt, a former chief executive of BARB, joined IPC three years ago as director of group advertising to replace Georgina Crace, who was poached by Trinity Mirror. She was promoted to the IPC board as managing director of IPC Advertising within months of joining.
She was responsible for IPC’s central sales team, including business development and advertising marketing across the group.
IPC Media chief executive Sylvia Auton says that McDevitt has made “a real impact” on IPC Advertising by improving the way it works with clients and agencies, and also driving its sales offering.
McDevitt, who also spent six years a board director of West Country Television and at various ITV companies, says: “It’s the right time for me to pursue other business opportunities.”