Carpetright has unveiled plans to open 100 new, smaller stores over the next five years, expanding the chain to 450 outlets. The company has also announced a 33 per cent jump in profits to £67.1m.
Ofcom has begun a consultation on the proposed method of valuation of ITV licences. The move could end up saving the broadcaster millions of pounds.
Tieing up the MCCA Agency of the Year Award by the end of June has seemingly gone to the heads of the management at Iris. In celebration of the award, the agency decided to rub it in the noses of as many people as possible, and what better way to do that than putting up […]
Digital cameras, initially perceived as the preserve of professional photographers, have exploded onto the mass market. Falling prices have been the driver of growth
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.