Carpetright has unveiled plans to open 100 new, smaller stores over the next five years, expanding the chain to 450 outlets. The company has also announced a 33 per cent jump in profits to £67.1m.
Consumer goods giant Sara Lee Household & Body Care is to overhaul its Radox brand and launch a range of premium bath products under the name.
While Keith Weed’s timely call to promote the role of marketing in the UK should be applauded (MW June 17), he ignores a fundamental quirk about the way marketers view their own profession. Marketing is one of only a handful of industries where exponents of its art will switch jobs for less money. In my […]
Iris has been appointed by the Department for Transport as its brand partnership agency.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.