Carpetright has unveiled plans to open 100 new, smaller stores over the next five years, expanding the chain to 450 outlets. The company has also announced a 33 per cent jump in profits to £67.1m.
Consumer goods giant Sara Lee Household & Body Care is to overhaul its Radox brand and launch a range of premium bath products under the name.
While Keith Weed’s timely call to promote the role of marketing in the UK should be applauded (MW June 17), he ignores a fundamental quirk about the way marketers view their own profession. Marketing is one of only a handful of industries where exponents of its art will switch jobs for less money. In my […]
Iris has been appointed by the Department for Transport as its brand partnership agency.
Organisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business.
A key fixture of its long-standing ‘Live Young’ campaign, Evian made the decision to switch its marketing focus to sustainability as the brand’s top marketer believes people now “want to know what’s behind the brands” they consume.
After a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.
CEO Alex Mahon believes the broadcaster is “stronger” and more able to deliver on its purpose “than ever” as it transitions into a post-pandemic world, having successfully grown its digital platform and increased diverse representation.