Carphone hires Figtree for European upgrade push

Carphone Warehouse has appointed UK brand consultancy Figtree to handle a European upgrade campaign due to launch in the next couple of months.

The agency will handle all communications aimed at improving upgrade take-up in France, Germany, Spain, Portugal, Ireland, Sweden and The Netherlands.

The campaign will include direct mail and telemarketing elements, as well as in-store and SMS promotions.

Figtree currently carries out similar work for international brands including Orange, Yahoo and Microsoft.

Carphone Warehouse is currently undergoing a corporate restructure in a move that could see its broadband business Talk Talk separated from its high street retail operation.

The retailer defied the gloom on the high street by posting a 13% increase in retail sales in Europe to £1.01bn over the Christmas trading period, but sales for Talk Talk dipped 2 % to £347 million in spite of adding 36,0000 new users to take its total to 2.7 million.

Recommended

Maxim UK print edition axed

Marketing Week

Dennis Publishing is to ditch its UK print edition of Maxim to become an online only title after it shed almost half its circulation in the latest ABC audit for the six months to December 2008 compared to 2007. The title is the first of the so-called lads mags to succumb to the sector’s plummeting […]

YouGov sees profit slashed by more than half

Marketing Week

YouGov, the online market research company, has seen its pre-tax profit drop by 54% in the six months to January 31, and admits the outlook remains uncertain. It saw normalised profit before tax fall to £2.4m, compared to £5.2m in the corresponding 2008 period. Group turnover was up 20% to £22.6m, compared to £18.8m in […]

King of Shaves reveals its first national ad campaign

Marketing Week

King of Shaves is to launch its first national advertising campaign as it looks to make its Azor brand the best selling handle razor in the UK by the end of the year.  The activity is the first created for King of Shaves by Hooper Galton and will break over the Easter weekend with an […]