Cartoon Network has signed a cross-promotional sponsorship deal with Kraft Foods involving on-air and on-pack activity.
Fox Kids Europe has appointed Paul Taylor as group managing director, channels. He joins from BSkyB.
Your leader on grey trading (MW February 20) asks “what immutable principle… makes it legal to source grey goods within the European Union, but not beyond it?” The answer is straightforward. The EU has been a single market since 1992 with an increasingly common framework for business across member states. There has also been the […]
Grey Worldwide London, Euro RSCG Wnek Gosper, Mustoes and an as-yet unnamed agency have been shorlisted by McCain for its &£15m advertising account.
Michael Inpong has been at Müller since 2012 and has played a leading role in driving growth and the brand’s sports marketing strategy.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Having started her career in telecoms working for T-Mobile, Virgin Media and Apple, Anisha Patel is now head of marketing at property firm GPE, and while she may have switched sectors she has stayed true to a commitment to making life easier for customers.
GSK Consumer Healthcare’s CMO Tamara Rogers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.