Cartoon Network has signed a cross-promotional sponsorship deal with Kraft Foods involving on-air and on-pack activity.
Fox Kids Europe has appointed Paul Taylor as group managing director, channels. He joins from BSkyB.
Your leader on grey trading (MW February 20) asks “what immutable principle… makes it legal to source grey goods within the European Union, but not beyond it?” The answer is straightforward. The EU has been a single market since 1992 with an increasingly common framework for business across member states. There has also been the […]
Grey Worldwide London, Euro RSCG Wnek Gosper, Mustoes and an as-yet unnamed agency have been shorlisted by McCain for its &£15m advertising account.
Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.