Cartoon Network signed deal with Kraft Foods
Cartoon Network has signed a cross-promotional sponsorship deal with Kraft Foods involving on-air and on-pack activity.
Cartoon Network has signed a cross-promotional sponsorship deal with Kraft Foods involving on-air and on-pack activity.
Fox Kids Europe has appointed Paul Taylor as group managing director, channels. He joins from BSkyB.
Your leader on grey trading (MW February 20) asks “what immutable principle… makes it legal to source grey goods within the European Union, but not beyond it?” The answer is straightforward. The EU has been a single market since 1992 with an increasingly common framework for business across member states. There has also been the […]
Grey Worldwide London, Euro RSCG Wnek Gosper, Mustoes and an as-yet unnamed agency have been shorlisted by McCain for its &£15m advertising account.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.