The Casino Operators’ Association has attacked government plans to liberalise the UK’s gambling laws. The body says that deregulation of the industry could lead to criminal activity and gambling addiction.
In his article “Brand targeting rules were made to be broken” (MW June 12), Alan Mitchell quite rightly highlights the imaginative thinking that has helped to give retailers an advantage over many of the more leaden-footed packaged goods brands. However, the suggestion that marketing skills and originality of thinking account exclusively for this success misses […]
Interbrew’s chief marketing officer Brent Willis is understood to have been promoted within the brewing company, according to industry sources.
Powergen has scrapped TXU Energi’s controversial late-payment tariff, which penalised customers paying their bills late with an extra charge, following the rebranding of TXU as Powergen. TXU was acquired by Powergen last October.
As the world adapts to new ways of working, Unilever boss Alan Jope says leaders today must learn to master their “inner game” before they can focus on driving business performance.
With more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Kevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.