Casting a clout before May is out

The Diary is thinking of producing a calendar. Each month will feature an MW hack in a sexy pose. Duffel coats, ankle-length skirts, three-piece suits and gloves will abound. Anything but another nudie calendar…

But it would be cruel to carp – at least the UK’s passion for exhibitionism is being used for good causes. This week, the Diary brings you two.

Readers may remember an article (MW October 16) which mentioned that Goldcrest Homes’s Trish Henderson had posed nearly naked in an ad for her company. It seems her daring prompted her colleagues to follow (birthday) suit. At last week’s What House? Awards, an 18-month calendar featuring mystery nudes from the property industry was unveiled to raise money for several charities.

Meanwhile, Steve Perez, managing sot – sorry, director – of drinks company GBL International, has posed for the Ashgate Hospice Charity calendar, his modesty concealed by a giant bottle of VK. The Diary will not be printing the pic – if you want a copy, you’ll have to send £50 to the appeal. Contact helent@ vkuk.co.uk for more details.

But the Diary would still rather people kept their parcels wrapped up until Christmas.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now