Castrol GTX Magnatec first Virgin Radio sponsor
Virgin Radio has signed up Castrol GTX Magnatec as its first radio sponsor. The deal includes traffic and travel updates during breakfast and drivetime.
Currys to focus on loyalty over customer acquisition amid pressures of inflation
Niamh CarrollLoyalty schemes, credit and an omnichannel approach are some of the ways in which Currys plans to build a customer base that “keeps coming back”.
Fight, don’t freeze: How to recession-proof your brand
Kevin O'FarrellMedia investment is often cut when savings are required, but analytics shows it damages sales. The right move is to focus on planning and optimising campaigns.
Cannes-winning film ads ‘lack potential to drive long-term brand growth’
Michaela JeffersonComparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers “utterly cold”, says System1 CMO Jon Evans.
L’Oréal: The YOLO effect is outweighing inflation
Molly InnesL’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.
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