Eat in to help out
Casual dining chains have had a rotten couple of years. The explosion in the sector at the beginning of the last decade led to a saturated market and high profile casualties such as Jamie’s Italian Kitchen.
For a sector already struggling lockdown was hugely damaging. Although most are back open for business, reduced capacity is a headache for businesses reliant on volume.
No surprise some brands in the sector are looking to different sources of revenue. Pret A Manger and Zizzi are just two of the brands following in the footsteps of Pizza Express and Starbucks by exploring branded products in supermarkets. They face a huge challenge. Strong distinctive assets and positive perception will get you so far, but when your brand is built on expectations of a particular experience, the move isn’t a straightforward one.