Sport England says the ‘This Girl Can’ campaign has made a “real difference” to women’s participation in sport and that it will now take a similar “consumer-focused approached” to boost take-up of sport among other groups where figures remain low.
While many companies try to innovate, they are often doomed to fail. But according to senior marketers at Unilever, Britvic and L’Oréal there are various steps brands can take to ensure their product makes it through the critical first two years – from taking a closer look at customer behaviour to having a wider purpose.
As a marketer in digital, the word ‘personalisation’ might conjure up thoughts of cookies and triggered email. But what does it mean in luxury automotive for Aston Martin.
We arm you with all the numbers you need to tackle the week ahead.
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Embarking on organisational change means being willing to challenge yourself and others, and leading people through uncertainty with courage.
With A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.