The Information Commissioner’s Office has published its long-awaited draft of the new direct marketing code of practice, which gives the industry a legal rulebook to follow rather than just offering guidance.
After taking a hiatus from work to look after her children, Giffgaff’s CMO Sophie Wheater is candid about the difficult decision to go back to work and how businesses and parents can make the balance work.
The marketing industry needs to make far more progress in tackling the gender pay gap if it wants to attract the brightest and best to the sector.
The 2020 Marketing Week Career and Salary Survey reveals a persistent gender pay gap impacting female marketers’ ability to earn at a equal level to men, particularly at the highest levels of seniority.
Salary inequality is a persistent issue in marketing regardless of sector, with the pay gap widening at the highest levels of seniority. Marketing Week’s 2020 Career and Salary Survey crunches the numbers to expose marketing’s gender pay gap.
Aldi has been knocked off the top spot for the first time since 2014, while two brands – Greggs and Spotify – make their first entry into the top 10.
Following its £170m acquisition of the Kings Mall in London’s Hammersmith, Ikea is on a mission to rejuvenate UK retail. But what does this mean for the wider shopping centre sector?
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
From the future of third-party cookies to the dearth of digital talent, there is plenty of opportunity and challenge in digital marketing this year.
FMCG emerges as the highest paying sector for marketers, according to Marketing Week’s 2020 Career and Salary Survey, with education, construction and the charity sector bringing up the rear.
Marketing Week’s Career and Salary Survey digs into the data to reveal the state of marketing pay in 2020.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
The campaign’s use of contemporary descriptors was meant to spark a debate and coverage beyond the ads and force a reappraisal of the career options the Army offers. It worked, achieving its targets at a lower cost.
The 200-year-old brand is investing in marketing, restructuring the business and becoming more reactive on social, all in a bid to get people eating fish one more time a week.
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