Gousto’s CMO on how he developed a taste for data
Marketing Week ReportersTom Wallis believes data can be used as a highly-effective means to improve the customer experience, as much as drive sales.
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Pret ramps up digital focus with shift away from ‘shops first’ mentality
Matt BarkerThe sandwich chain is on the hunt for a new global creative agency to aid its ongoing digital transformation and wider transition to a post-lockdown world.
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Attempts to update the four Ps are embarrassing – they’ve endured for a reason
Mark RitsonWhenever a marketer sets out to improve, augment or adapt the four Ps, they reveal the absurdity of the exercise and reinforce why product, price, place and promotion remain the core concepts of the marketing mix.
Budget 2021: What does it mean for marketers?
Manny PhamChancellor Rishi Sunak is hoping to reboot business with his latest Budget, putting apprenticeships, cuts to business rates and support for the high street at the top of the agenda.
Entertainment overtakes FMCG as best paid sector for marketers
Marketing Week ReportersEntertainment unseats FMCG to be crowned the best paid sector for marketers, according to the 2021 Marketing Week Career and Salary Survey, while those working for an industry or trade body bring up the rear in the salary stakes.
Want to know what you’re worth? Marketing pay in 2021 revealed
Marketing Week ReportersFrom the best paid sectors to the salaries marketers can expect to earn as they climb the career ladder, Marketing Week’s Career and Salary Survey examines the state of pay in 2021.
How Bodyform plans to tackle the ‘gender pain gap’
Manny PhamThe female hygiene brand’s latest campaign highlights the relatively unknown condition of endometriosis, a move to spur women to speak up about the pain suffered to cut diagnosis time.
How progressive brands are bridging the gap with diverse communities
MaryLou CostaDespite one in six people in the UK being from an ethnic minority, only a third feel represented in marketing. But forward-thinking brands show what it takes to bridge the gap by partnering with influencers, local media and events.
Growth Hacks: Mindful Chef on the art of going with it
Matt BarkerOpting for a growth market, nailing the core proposition and focusing on creative optimisation have proved to be the foundation of success for Mindful Chef, explains co-founder and CMO Giles Humphries.
Marketoonist on sustainability marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Covid has taken its toll on marketing, everyone has a responsibility to help in the recovery
Russell ParsonsWith data from Marketing Week’s 2021 Career and Salary Survey unveiling the scale of career disruption and restructuring caused by Covid, the time has come for all to play a part in helping the sector recover from a bruising 12 months.
TV viewing, social commerce, brand building: 5 interesting stats to start your week
Manny PhamWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Redundancy Chronicles: Quit talking, start doing
Secret MarketerGetting yourself out into the world of work again, in whatever form that might take, will help you realise your value.