McDonald’s CEO: ‘Our brand is in the strongest position it’s been in years’
Molly InnesCEO Chris Kempczinski has praised the role of marketing in boosting McDonald’s brand strength.
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Consumer electronics crowned best paid sector for marketers
Marketing Week ReportersWhile marketers working in consumers electronics command the highest wages, their peers in the charity/not-for-profit sector bring home the smallest average salary, according to the 2023 Career and Salary Survey.
How to increase revenue by using top-notch sales techniques
Marlena PółrolaCross-selling, upselling and even down-selling can be highly effective techniques, but the basics are not always well understood by marketers.
Marketoonist on the evolution of smart products
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Why don’t more marketers challenge consumers to search for their brand?
Andrew HollandA clever campaign that connects a TV ad to search has the ability to convert even the most sceptical of consumers in a matter of minutes.
Want to know what you’re worth? 2023 marketing pay revealed
Marketing Week ReportersAs the UK grapples with a cost of living crisis, which sectors are offering the highest salaries for marketing talent? The Career and Salary Survey examines the state of pay in 2023.
Profit warnings, digital advertising, menopause: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Unilever hires former Heinz finance boss to replace Jope as CEO
Michaela JeffersonHein Schumacher says he is convinced of Unilever’s “growth potential” and promises to deliver a “step-up in business performance”.
Ford price war, JD Sports, EasyHotel: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Salary Survey 2023: Demand for content roles rises as hiring presses ahead
Molly InnesAs brands continue to hire in 2023 despite the economic headwinds, content emerges as an in-demand role for businesses across the marketing spectrum.
Performance on people’s terms: How to drive growth while respecting privacy
Marketing Week PartnerAdvertisers can no longer rely on browser-based technologies to power performance campaigns, but they can still deliver growth without compromising privacy by using API technology.
DMA calls for ‘realistic’ approach to skills development after success of ‘micro-upskilling’ pilot
Niamh CarrollAlmost four in 10 of those marketers who took part in the DMA’s digital micro-upskilling scheme preferred it to their previous learning experiences.
Restructures and optimising spend: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From Diageo’s marketing investment to the relentless nature of team restructures, it’s been a busy week. Here is my take.
Why Channel 4 revived 90s icon Smash Hits magazine
Marketing Week ReportersTo ensure its comedy hit Derry Girls went out with a bang, Channel 4 masterminded the return of iconic music mag Smash Hits to take fans back to the 90s.
One media marketer on ‘reshaping’ her life with a leap into journalism
Molly InnesLiz Moseley explains how her knowledge of the media helped her transition from Cannes Lions CMO to editor at Tortoise Media.