At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of burnout to Santander UK’s first B2B TV campaign, it’s been a busy week. Here is my take.
Santander’s marketing director tells Marketing Week the time is right to put its corporate and commercial proposition “in the spotlight” as it launches its first TV ad starring Succession’s Brian Cox.
After a successful and lucrative partnership on vodka brand Ciroc spanning more than 15 years, Sean Combs filed a law suit against Diageo this week, accusing the business of racism and neglect. Whatever the outcome, it looks like the end of the relationship.
Kraft Heinz is making its biggest-ever media investment behind the new platform, which is the first global campaign in Heinz’s 150-year history.
Dr Martens saw a stronger performance in its European market versus the US during its 2023 financial year, something which it attributed to a greater focus on its core boots business in Europe.
Sixty brands have signed up to compete in the Sprintathon, which raises money for Cancer Research’s Stand Up To Cancer campaign.
With burnout seemingly on the rise, it’s never been more important for brands to take the mental health of their employees seriously or risk losing them to the competition.
Navigating the latest trends in digital content can feel complex and challenging, here we take a look at a snapshot of some of the latest trends and best practices to help marketers stay ahead of the curve.
The basics of marketing are available to us all, no matter the size of the business.
After undertaking extensive consumer research, Subway has overhauled its menu to make it more tempting and prevent “order paralysis”, the first step in its wider transformation plan.
Suki Thompson, the founder of Let’s Reset and Oystercatchers chair, has launched a charity walk to raise funds for Macmillan Cancer Support.
We arm you with all the numbers you need to tackle the week ahead.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Unilever chief digital and commercial officer Conny Braams will leave after over three years leading marketing at the company, in a tenure which saw an increased focus on digital and breaking down “silos” between sales and marketing.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.