Netflix overtakes Aldi to become the top UK brand
Sarah VizardAldi has been knocked off the top spot for the first time since 2014, while two brands – Greggs and Spotify – make their first entry into the top 10.
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Can Ikea spark a UK shopping centre revival?
Matthew ValentineFollowing its £170m acquisition of the Kings Mall in London’s Hammersmith, Ikea is on a mission to rejuvenate UK retail. But what does this mean for the wider shopping centre sector?
Marketoonist on customer satisfaction metrics
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
This year’s predictions from the digerati
Ben DavisFrom the future of third-party cookies to the dearth of digital talent, there is plenty of opportunity and challenge in digital marketing this year.
FMCG crowned the best paid sector for marketers
Charlotte RogersFMCG emerges as the highest paying sector for marketers, according to Marketing Week’s 2020 Career and Salary Survey, with education, construction and the charity sector bringing up the rear.
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Want to know what you’re worth? Marketing pay revealed
Marketing Week ReportersMarketing Week’s Career and Salary Survey digs into the data to reveal the state of marketing pay in 2020.
Brand safety, trademark infringement, marketing budgets: 5 killer stats to start your week
Torera GeorgeWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
How the British Army’s ‘Snowflakes’ campaign achieved more with less
Russell ParsonsThe campaign’s use of contemporary descriptors was meant to spark a debate and coverage beyond the ads and force a reappraisal of the career options the Army offers. It worked, achieving its targets at a lower cost.
How Young’s is ‘disrupting’ its marketing to capitalise on the flexitarian trend
Molly FlemingThe 200-year-old brand is investing in marketing, restructuring the business and becoming more reactive on social, all in a bid to get people eating fish one more time a week.
Facebook, StockX, Uber: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Liverpool FC kicks off YouTube subscription model
Matt BarkerLiverpool FC is hoping to retain its strong local identity and build a formidable international fanbase with the roll-out of its subscriber only YouTube channel.
Marketing’s claim to the C-suite is more than strong enough
Helen EdwardsMarketing is infuriatingly hard to articulate, and apt to languish unnoticed and unappreciated by those in harder-edged corporate roles. It can, however, make the difference between a corporation and its brands hobbling along the ground or soaring up into the stratosphere.
‘We will use our powers’: ICO prepares to go to battle with ad tech industry
Ellen HammettBrands that have not complied with the ICO’s efforts to crack down on data misuse in real-time bidding could be investigated by the data regulator and hit with GDPR fines.
Top marketers pledge to take women’s sport to the ‘next level’
Charlotte RogersThe Women’s Sport Trust is pairing marketers from Sainsbury’s, Disney and Facebook with female athletes in a bid to amplify the message around women’s sport.
Getting started with Snapchat: A guide for marketers
Econsultancy TeamAs Snapchat’s user base continues to grow, the platform is becoming more appealing to brands both large and small.