Catch up on all the marketing news this week including Three’s 5G debut, Ovo’s sustainable marketing strategy and the surprising results of YouGov’s annual brand health ranking.
GoCompare has overhauled its brand strategy as it looks to differentiate in a competitive market, but mascot Gio Compario is staying, albeit in a different role.
While digital transformation is at the top of the agenda for most marketers, many feel they are not receiving the right training or support from employers to equip them with skills for the future.
Marketing Week reviews the latest books, blogs and articles for marketers.
By looking at more than one million comments about mascara online, the beauty giant was able to come up with what it believes is the ultimate product.
The Information Commissioner’s Office has signalled a crackdown on personalised advertising that lacks explicit consent, and as brands are liable for their supply chain it’s imperative marketers find ways to prove compliance.
When it comes to customer insight, all to often marketers go in knowing what they want the answer to be, but becoming a better questioner is a skill that can be learnt.
Ovo Energy has outlined a number of new measures to reduce the carbon impact of its marketing, but its director of brand and marketing acknowledges this might be easier said than done.
As the DTC sector matures, direct-to-consumer brands are borrowing strategy ideas from established brands, and vice versa, as they look to build sustainable businesses.
Facebook wants to educate people on privacy, but going to Facebook for a privacy check-up is like asking David Cameron for advice on Brexit.
Customer closeness used to enable marketers to conduct the orchestra of the marketing mix but too many now are woefully under-prepared and under-trained to play this vital role.
In spite of a challenged high street, retailers lead YouGov BrandIndex’s brand health rankings, while Netflix takes the top spot for most improved.
A focus on social content and partnerships is allowing Three to engage with customers in new and immersive ways.
Online auction giant eBay is extending its customer-centric approach to help SMEs in Wolverhampton revive the struggling high street.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here