Brands ramp up recruitment plans but ‘roadblocks’ remain
Matthew ValentineBrands are returning to the recruitment market, but skills shortages and inflationary wage demands are holding up the traffic.
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Les Binet: Long-term brand building plus creative advertising is the key to firmer pricing
Matthew ValentineBrand building gives companies greater flexibility in setting the prices that customers will pay, but the strategy requires commitment, says Les Binet.
‘Tantalising’ signs of optimism as consumer confidence improves
Niamh CarrollWith confidence measures still firmly in the negative, the UK is still a “long way” from emerging from its current state of economic gloom.
Tag Heuer’s CMO on why authenticity has become luxury’s ‘new currency’
Josh StephensonThe luxury watch brand has enlisted Hollywood actor Ryan Gosling to star in a short film as it celebrates the 60th anniversary of it most famous watch, the Carrera.
An ‘own goal’ or the right decision? Experts react to Lidl’s victory over Tesco
Molly InnesHas Lidl scored an own goal in its victory over Tesco, or does this signify a change in how brands and retailers market themselves?
Former Heineken UK CMO succeeds Matt Barwell as Britvic’s top marketer
Niamh CarrollBritvic CMO Matt Barwell will depart after nine years at the business, to be succeeded by Heineken’s Cindy Tervoort.
Co-op introduces exclusive discounts for loyalty members
Matthew ValentineCo-op is hot on the heels of Sainsbury’s, which introduced Nectar Prices last week, and Tesco, the first brand to launch exclusive prices for loyalty card holders.
How to ensure product launches have the best chance of success
Ian BurrellFrom tapping into an unmet consumer need and settling on the best communications strategy to finding the right timeframe for measuring impact, the art of the successful product launch is highly-nuanced.
Discounts and sales promotions spearhead growth in budgets
Matthew ValentineMarketing spend on discounts and loyalty rewards at its highest level for two decades as the cost of living crisis bites into consumer spending.
Lidl comes out on top as Tesco ordered to drop Clubcard logo
Molly InnesFollowing a legal battle between the two retailers, the High Court has ruled Tesco copied Lidl’s logo to “deceive” customers.
Netflix wants to create ‘buzzier’ marketing as the streaming giant ramps up ad-supported tier
Molly InnesNetflix to expand its crackdown on password-sharing next quarter, as it reports its Q1 results.
How can marketers handle the ‘inherent tensions’ in recruitment?
Josh StephensonWith more than half of marketers looking for a new role, what is the best way to navigate the hurdles of a recruitment system that has never demanded more from candidates?
How brands can tap into diverse, emerging audiences flocking to TwitchCon 2023
Marketing Week PartnerGlobal livestreaming service Twitch might be best known for gaming, but it’ll be far more than fans of RPGs (role-playing games) and triple-A titles flocking to its annual IRL gathering later this year. From fans of cooking, music and fashion, to DIY and interior inspo, thousands of diverse content creators and consumers will be making […]
Matalan appoints first chief customer officer amid marketing restructure
Molly InnesAli Jones will start at Matalan this week in the newly created role, having departed Co-op in October last year.
Brands not born sustainable must evolve deliberately
Andrew GeogheganLegacy brands can be sustainable too – indeed the biggest companies can make the biggest difference – but it requires focus on credible, relevant changes.