As the All In Census reveals a stark lack of inclusion in the industry, the Advertising Association has an action plan focused on improving the experience of black, disabled and working class employees.
As we move increasingly into virutal worlds and the very notion of self changes, brands must prepare for a time when personal brands usurp corporate brands, predicts futurist Tracey Follows.
Amazon Studios’ marketing boss Ukonwa Ojo explains why every mistake is an opportunity and why she sees empathy as a critical enabler for building relationships with customers.
Focus groups are “incredibly unhelpful” in the market research mix, according to Santander UK chief customer and analytics officer Saj Arshad, who believes new methodologies are proving to be more effective.
If the whole purpose of marketing is to maximise opportunities, Ogilvy vice-chairman Rory Sutherland believes marketers should resist the urge to chase efficiencies and instead plough their energy into experimentation.
The second season of our podcast looks into digital brand transformations, starting with TalkTalk’s response to booming demand in the pandemic.
Unilever’s top marketer Conny Braams says marketers must be given the opportunity to use their new skills on the job immediately or training will be wasted.
The retailer is looking to amplify the voice of the customer as it continues on its path towards transformation.
The broadcaster partnered with the likes of Netflix, Disney+ and YouTube for its recent Sky Q campaign, in which it created bespoke ads for different groups of TV viewers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketers should stop wasting time and energy striving for the perfect dataset by listening to consumers and proving the commercial impact of a fantastic customer experience, says the Eve Sleep CEO.
Virgin Atlantic has restructured its marketing team to allow for better collaboration and to ensure data no longer sits in siloes.
The marketing bosses at Royal London and BMW explain why focusing on experience, rather than promotion, can re-energise both brand and marketer.
Being able to take advantage of opportunities and overcome challenges starts with having a solid marketing strategy in place, which Boots CMO Pete Markey says might sound basic, but without the right foundation it’s easy to get blown off course.
Colgate believes sonic branding will be key to driving emotional engagement and will be used as a test case within the Colgate-Palmolive portfolio.