KFC-owner hails ‘balanced’ premium and value offer as earnings climb
Michaela JeffersonYum! Brands’ net sales increased 7% to $2bn (£1.7bn) in its fourth quarter, while global same-store sales increased 6%.
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How Guinness became Britain’s most popular pint
Mark RitsonGuinness is the rare example of a brand with solid foundations in its product and brand assets, whose full potential is realised by brilliant marketers.
John Lewis Partnership to review ad strategy with search for new creative agency
Michaela JeffersonCreative agency Adam&eveDDB has rejected the opportunity to repitch, having been a driving force behind the retailer’s iconic Christmas ad campaigns for over a decade.
Could your brand thrive in the metaverse?
Marketing Week PartnerNot all brands will translate equally well to the metaverse: if it features in your marketing strategy, make sure it’s for the right reasons.
Starling Bank on prioritising loyalty as data reveals success of consideration push
Michaela JeffersonMarketing director Rachel Kerrone says Starling Bank is planning “more impactful” activity this year, after racking up some notable achievements in 2022.
Marketing bodies call for ‘swift clarity’ over government’s decision to split DCMS
Michaela JeffersonIt is now unclear where responsibility for some of the marketing industry’s top concerns lie, including the digital skills gap, the replacement of GDPR and the online safety bill.
Marketoonist on how not to pitch to the CFO
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Carlsberg ups marketing spend as inflation bites
Michaela JeffersonThe Danish brewer reported operating profit growth of 13.2% to DKK 11,470m (£1.38bn) for 2022, with organic revenue up by 15.6%.
What are the brand opportunities for generative AI?
Rebecca SentanceEconsultancy takes a closer look at the phenomenon of generative AI, including image generators like Dall-E and the infamous ChatGPT, assessing the business opportunities they present as well as the risks.
Almost three quarters of marketers aged under 45, study finds
Molly InnesGiven most marketers responding to Marketing Week’s exclusive 2023 Career and Salary Survey are aged 45 and under, does the industry have a persistent age issue to address?
Marketers, give the 4Ps a chance
Gareth TurnerFar from being an outdated concept, the 4Ps are a fundamental tool for modern marketers and if you want to turbocharge your activity – combine them.
Britvic poaches GB marketing director from Boots
Niamh CarrollAn experienced FMCG marketer, Munnawar Chishty has been hired to boost Britvic’s digital marketing transformation and help shape the new marketing direction of squash brand Robinsons.
Job satisfaction, marketing as a cost: 5 interesting stats from Salary Survey 2023
Marketing Week ReportersThe 2023 Career and Salary Survey reveals marketing is still seen as a cost – rather than an investment – by some brands, while marketers are ramping up their search for a good working environment.
Apprenticeships: Over a quarter of brands blame time pressures for slow uptake
Charlotte RogersAs National Apprenticeship Week kicks off today (6 February), Marketing Week reveals just under a fifth of brands don’t see the value in hiring marketing apprentices.
Expedia, Adidas, Deliveroo: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.