Irn-Bru on why being ‘uncomfortable’ helps create standout work
Molly InnesHead of brand Kenny Nicholson says the magic of Irn-Bru is its ability to push boundaries “where others might not”.
Head of brand Kenny Nicholson says the magic of Irn-Bru is its ability to push boundaries “where others might not”.
We arm you with all the numbers you need to tackle the week ahead.
Joanna Gomer, who has been at the business since 2016, is tasked with continuing to drive the discounter’s “phenomenal growth”.
Monzo spent £58.5m on marketing last year, up from £21.7m the previous financial year, as part of its strategic expansion.
From leading a revival at Snickers to bringing Lynx to Asia and driving Pret’s digital transformation, Dan Burdett is a firm believer in the value of trusting your gut.
Will brands use their platform to become true allies for the LGBTQIA+ community, or risk accusations of ‘pink-washing’ based on superficial support?
The furniture company is taking a novel approach to attracting new talent to its organisation.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of price promotions to the value of taking time away from work, it’s been a busy week. Here is my take.
Recently promoted to chief brand officer, Maria Koutsoudakis says Vodafone is in a strong place to be pulling on its marketing levers with a new brand platform.
The breakdown of mentorship has consequences not just for the next generation, but for the entire industry. Embracing a non-hierarchical model of reciprocity could be the answer.
The retailer has fallen victim to operating in a promotional market, it says, with UK sales dropping by 8.3% last year.
Iconic brands used to be built on stature, says international beverages CMO Mark Kirkham, now they are as much to do with purpose, he argues.
The footwear retailer saw its margins shrink as it relied on promotional activity to encourage a “discount-hungry” consumer through its doors.
According to a YouGov survey, 81% of respondents are concerned about the trustworthiness of online content, compared to 73% who are concerned about the prevalence of AI-generated content.
A year and a half on from bringing together its growth, digital transformation and platforms business, Mars Petcare’s Leonid Sudakov says it’s enabling the business to be at the “forefront of digitalisation”.