John Lewis and Waitrose to invest more behind brands
Sarah VizardJohn Lewis Partnership is looking to update its core purpose and push beyond retail as it attempts to deal with the impact of coronavirus and the accelerated shift to online shopping.
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Coca-Cola ends ad spend hiatus with campaign calling for a ‘better normal’
Charlotte RogersAfter pausing all advertising in April due to the coronavius crisis, Coca-Cola is back with a new campaign advocating for a better life post-pandemic and a package of marketing support for the hospitality sector.
BT Sport, Tesco and ITV top Marketing Week Masters awards shortlist
Marketing Week ReportersThe shortlist for Marketing Week’s Masters awards is revealed, with Tena, Kraft Heinz and Aldi also racking up multiple nominations.
How a high concept BT campaign convinced us ‘It’s Good to Talk’
Matthew ValentineBig ideas, human truths and Bob Hoskins came together in this IPA award winning campaign to help BT put itself at the heart of communication.
Zoopla’s Gary Bramall on embracing the career fear factor
Charlotte RogersFrom the relentless pursuit of perfection at Apple to taking the fight to Uber at ride hailing company Hailo, Gary Bramall has never been scared to throw himself in at the deep end.
CX50 2020: The UK’s top 50 customer experience professionals revealed
Marketing Week ReportersMarketing Week reveals the third annual CX50 list in partnership with Zone and Cognizant, recognising those in marketing and beyond who are excelling at customer experience despite challenging times.
How customer experience is helping brands succeed on the acid test of Covid-19
Morag Cuddeford-JonesThe achievements of this year’s CX50 members prove an organisation-wide customer experience mindset is a blueprint for the future as well as the present.
McDonald’s prepares to spend marketing ‘war chest’ to boost recovery from Covid
Sarah VizardThe fast food chain says it will boost ad spend by $200m in the second half of the year – the equivalent of an additional month of media in every owned market.
Treat Covid-19 as your chance to ‘pivot’
Harry LangLockdown has been the mother of invention for those wanting to shift their marketing careers – or themselves.
Marketoonist on online personas
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Zero-based budgeting: Route to recovery or flawed thinking?
Charlotte RogersMarketers might be in search of a clean slate post-Covid, but is zero-based budgeting the answer?
‘This is a real reset moment’: Government campaign aims to tackle adult obesity
Sarah VizardPublic Health England is launching a new adult health brand – ‘Better Health’ – as it looks to use the coronavirus crisis to talk to the nation about health, but without “nannying or hectoring”.
Buying habits, ad spend, Christmas: 5 interesting stats to start your week
Marketing Week ReportersWe arm marketers with all the numbers they need to tackle the week ahead.
Coca-Cola, McDonald’s, junk food ad ban: 5 things that mattered this week and why
Marketing Week ReportersBefore you head off for the weekend, catch up all this week’s biggest marketing news from Coca-Cola’s return to advertising to the government’s planned junk food ad ban.
Facebook, Amazon, Google: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.