Will Shein’s brand health tarnish its IPO ambitions?
Ian BurrellShein’s corporate reputation needs improving for the business to successfully IPO, say retail analysts.
Shein’s corporate reputation needs improving for the business to successfully IPO, say retail analysts.
Despite an improving macroeconomic outlook, Weetabix does not anticipate a return to previous shopping behaviours as consumers continue trading down.
Not-for-profit, politically neutral group Reform Political Advertising has mobilised a panel to review factual claims in all parties’ ads in the run-up to the general election.
Data-driven, savvy, creative – these are just some of the qualities L’Oréal wants from its marketers, says Micheal Kienle, global VP of talent acquisition.
Following months of research, 240-year-old bank BNY has rebranded, the latest move in its transformation to be seen as more “modern” and “innovative”.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The Paddy Power-owner wants to avoid teams marking their own homework as it forges a new centralised marketing function.
Jill Hood was appointed as funeral plan provider Golden Charter’s CMO last month and is on a mission to “simplify” the sector and engage younger consumers.
It’s difficult to boil down broad issues into a few words, but the best slogans offer promise while letting the public form their own interpretation.
Attracting new, younger global audiences from different demographics is a priority for the tennis championship, explains marketing director Usama Al-Qassab.
We arm you with all the numbers you need to tackle the week ahead.
Despite the name, social media makes people less connected with their communities. Brands should focus more on bringing them together in the real world.
From swiping right to swinging bras, brands including Tinder and Lemonade Dolls have been making an effort to get people to vote at the general election.
Forget FOMO, could fears someone might derail the strategy be dragging marketers into unnecessary meetings leading to confusion, unclear decision making and burnout?
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From McDonald’s CFO asserting the importance of marketing to its business growth to Mark Ritson declaring creativity is overrated at Cannes, it’s been a busy week. Here is my take.