Report reveals generational divide in trust around advertising
Chris SutcliffeThe gap between generational attitudes to advertising is widening, as differences in the media to which people are exposed growing up emerge.
The gap between generational attitudes to advertising is widening, as differences in the media to which people are exposed growing up emerge.
Inglis joined Sage in 2022 after a decade-long stint at John Lewis.
The final phase-out of third-party cookies on Google’s Chrome browser is less than a year away. Here’s how marketers should prepare.
Greenhushing is seeing more brands going dark on their sustainability measures. This isn’t just a moral complication – but a financial one too.
After identifying core segments and updating the positioning for most brands over the past few months, our secret marketer has now reached the end of strategy development. Next up: setting objectives.
Amid mounting pressure on the government to tackle the widespread use of disposable vapes, widely considered to be marketed at children, the ASA has announced a string of ad bans.
Marketers are too quick to jump on tactical and short-term solutions rather than carry out a proper diagnosis of why customers are leaving their brands, says Virgin Media O2 director of customer experience Marie Feliho.
Krysten Halley will join the supermarket chain, joining its existing marketing director Jemma Townsend in the role.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Despite 2023 being a rough year for plant-based meat brands, La Vie’s CMO believes it can ride the wave, citing 18% brand awareness and 144% year-on-year growth in the UK.
Most marketers seek ads that deliver instant, one-off success, but the ideal campaign is an idea that runs indefinitely while only the execution changes.
We arm you with all the numbers you need to tackle the week ahead.
Waitrose head of marketing Emma Isaac will join the bank as its first chief marketing officer at the end of October.
The State of Market Research series continues with an examination of the role internal data has played in the seemingly diminishing position of market research. Is internal data a cheap effective resource or is it leading brands to false conclusions?
Return on marketing investment cannot solely be judged by whether volume sales grow, Unilever CFO Graeme Pitkethly has told an audience of investors and financial analysts.