From assigning tasks and lines of report to finding the right time for training and the need to go back to basics, there are many things brands must bear in mind when taking on an apprentice.
Data shows B2B brands, like B2C, generally serve the same customers, which demonstrates the wisdom of marketing to every buyer in your category.
Castle Green Homes’ digital transformation project invited customers to step inside their new home via a bespoke online portal, designed to take the stress out of buying a new house.
Real-time reactive communications, far from being intrusive, can be key to offering support to your target consumers at the moments when it is most valuable to them.
Speaking to Marketing Week, Machado explains how he plans to take his experience marketing some of the world’s biggest brands and use it to drive growth in a plant-based startup.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The company’s new media brand will help Saga to forge more frequent and longer-lasting relationships with existing customers , says media CEO Aaron Asadi.
It’s patronising to suggest marketing is just a doorway into more “grown up” or “serious” professions.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From social media being revealed as the most overrated skill to calls for workplace equality on International Women’s Day, it’s been a busy week. Here is my take.
By focusing first on improving the revenue “engine”, B2B marketing boss Rosie Guest raised marketing’s influence and secured investment to grow her team. Now she has plans to scale further.
With so many new product launches failing to exist even just one year later, brands must ensure they have clear strategic intent when bringing new lines to market.
The pizza delivery chain says it also made “significant strides” in its digital transformation last year, with further investment earmarked for 2023.
Female leaders from the CX50 list compiled by Marketing Week in partnership with Zone and Cognizant Digital Experience share advice to their younger self and to the wider industry in the week of International Women’s Day.
Boots is rethinking its points system and introducing new discounts for its loyalty members, as CMO Pete Markey says its investment behind the Advantage Card scheme has thus far paid off.
Marketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe their businesses overrate with social media, performance marketing and digital ranked highest.