Having chosen a career in marketing after a life in the Armed Forces was ruled out, Dreams marketing director Simon Moore has been drawn to companies undergoing transformational change ever since.
Starling Bank stopped advertising on Facebook and Instagram in December to “protect” its customers, and said last week it would not reverse the decision until Meta cracks down on financial fraudsters using its platforms.
McDonald’s new app-based loyalty programme allows customers to swap points for menu items such as McNuggets and a mini McFlurry after spending as little as £15.
As part of a shakeup to its senior leadership team, GSK has promoted two of its marketers to the top level of its business in Great Britain and Ireland.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Clinique knew it had to drive digital DTC sales in Q4 2020 and one of the ways to achieve this was evolving its YouTube strategy beyond awareness, to drive efficient site traffic.
Received wisdom is that humour doesn’t help brands sell their products, but the evidence says the opposite when brands know how to use it effectively.
Is the trade-off between short-term metrics and long-term brand building setting marketers up to fail when it comes to appreciating the importance of time for both brands and consumers?
We arm you with all the numbers you need to tackle the week ahead.
Aldi’s Christmas ad campaign was crowned the most effective festive ad of 2021, helping the supermarket to record sales growth ahead of its rivals. However, analysts believe its “poor” online proposition is holding it back.
After rigorous efforts to boost the efficiency of paid and organic search, Tesco Mobile identified big opportunities to reallocate budgets.
Brands need the right insights to devise a winning strategy that attracts and retains more customers – driving volume sales, premiumisation or both.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
After a bumper two years, which saw the brand attract millions of new customers, Birds Eye is on a mission to ramp up innovation across new product lines and renovate core products as shoppers “rekindle” their love of frozen food.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From M&S Food’s focus on brand characters to David Wheldon’s OBE, it’s been a busy week. Here is my take.