Broadcasters team up for government’s mental health campaign
Molly FlemingEvery Mind Matters is using a roadblock ad with digital precision to reach as many people as possible to help tackle poor mental health.
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M&S relaunches Per Una brand to take it from ‘frilly to feminine’
Ellen HammettM&S is relaunching Per Una with a new campaign and logo but has removed its Classics sub-brand in an effort to simplify its clothing portfolio.
Marketing budgets, email marketing, GDPR training: 5 killer stats to start your week
Sarah VizardWe arm marketers with all the numbers they need to tackle the week ahead.
How Addison Lee’s tech overhaul put customers in the driving seat
Michael BarnettWith apps such as Uber disrupting business travel as much as the taxi market, Addison Lee has shifted its focus from account management to the passenger’s experience, which entailed a technology overhaul and a whole new way of working.
HMV, Dyson, Apple: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Meet Marketing Week’s Marketer of the Year: Tesco’s Alessandra Bellini
Ellen HammettTesco’s Alessandra Bellini believes in the power of brands, is rigorous with measurement and doesn’t do what her customers say. She also just loves selling bananas. The winner of the Marketing Week Masters Marketer of the Year award explains how keeping it simple has helped turnaround the Tesco business.
Cadbury hopes to avoid ‘wallpaper’ marketing with digital-first campaign
Molly FlemingCadbury is launching a digital content series for its Heroes brand that it hopes will build engagement and brand love.
Churchill gets a CGI makeover as brand looks to get its edge back
Sarah VizardChurchill has given its brand mascot Churchie a CGI makeover and launched a ‘Chur-Chill’ positioning as it looks to build affinity for its brand in a price-sensitive market.
John Lewis, Tesco, Nectar: 5 things that mattered this week and why
Marketing Week ReportersFrom the decision to merge John Lewis and Waitrose’s marketing teams to the surprise departure of Tesco’s CEO and digital Nectar plans, catch up with all the key marketing news from this week in our handy round-up.
How British luxury brands are bracing to beat Brexit
Charlotte RogersBritish luxury brands are showing their resilience in the face of ongoing Brexit uncertainty by focusing on global growth, tapping into their authentic heritage and joining forces to support the wider community.
Why real news is crucial to advertising’s future
Marc ZanderTrust in advertising depends on a trusted environment of high-quality news produced by professional journalists, says Teads SVP Marc Zander, marking the launch of its Campaign for Real Media.
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Marketers praise Burger King but McDonald’s is more deserving
Mark RitsonMcDonald’s unflashy but effective marketing has been overshadowed by rival Burger King’s attention-grabbing stunts, but it’s the former we should celebrate.
Recommended reading: Thriving as a new leader and the art of a good apology
Molly FlemingMarketing Week reviews the latest books for marketers.
Clubcard Plus: Tesco unveils next steps for loyalty scheme
Ellen HammettTesco is introducing a subscription element to Clubcard as it looks to drive loyalty and boost customer lifetime value by bundling together its grocery, mobile and bank offerings.
Marketing Week Masters Awards 2019: The specials winners
Marketing Week ReportersCongratulations to all the winners of the Marketing Week Masters awards.