With over half of marketers working in London and the South East, what needs to be done to rebalance opportunities across the UK and what are the advantages of carving out a career outside the capital?
Marketers retained their cautious outlook to hiring as more political certainty failed to offset concerns over economic weakness and a talent shortage post-Brexit.
For all their trendiness and disruptive rhetoric, most direct-to-consumer brands do nothing new, and ultimately rely on traditional marketing and retail channels to scale and grow.
Heineken is using it’s 20-year partnership with James Bond to challenge preconceptions about non-alcoholic beer and boost growth.
If the industry is really serious about attracting people from diverse backgrounds, work must start at the grassroots to make marketing an aspirational career for young people.
Marketing budgets were up in the final quarter of 2019, with the latest IPA Bellwether suggesting events and main media advertising will become an increasingly important part of the marketing mix in 2020.
Ritson and Saller join the organisation with immediate effect to support its ambitious plans for expansion and growth throughout 2020 and beyond.
As This Girl Can celebrates its fifth anniversary, it looks to tackle the negative effects that perfect images on social media can have on getting women to become active.
One of the UK’s most experienced and respected marketers explains why marketers need a plan to make money in the future, not just the present.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The HSBC-owned bank wants to play a more active role in the wellness conversation and in a way that will put it “at the heart” of modern culture.
From the departure of the boss of John Lewis to Santander’s new campaign and Morrisons’ regret over pulling back from Black Friday, catch up on all the marketing news from the past week.
Catch up on all this week’s marketing news including Heineken’s teetotal James Bond ad, the return of This Girl Can and marketing budgets on the up.
From the stark lack of ethnic diversity to the persistent gender imbalance in senior roles and marketing’s London-centric bias, here are the killer stats from the Marketing Week Career and Salary Survey 2020.
Does the latest retail carnage on UK high streets mean the sector has hit rock bottom? A hardening of attitudes to discounting may show that reality has started to bite.