Five trends that will shape media in 2021
Matthew ValentineFrom streaming giants consolidating their positions to the influence of gaming and the growth of contextual advertising, Marketing Week picks the media trends that will shape the year.
From streaming giants consolidating their positions to the influence of gaming and the growth of contextual advertising, Marketing Week picks the media trends that will shape the year.
The retailer’s CEO David Potts explains how online growth and new partnerships will drive sales in 2021.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Getting over the illusion of the perfect data set and learning to appreciate your impact as an individual are key lessons for any aspiring marketer, says Aviva brand boss Raj Kumar.
Most B2B marketers are focused on the bottom of the funnel. Investment in brand, however, will ultimately create far more value for your business.
From refining agility to the need for a two-speed strategy and embracing failure, here are the key issues, challenges and opportunities that will shape marketers’ working world in the year ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Customer experience is important, but the problem for high street retailers rushing to ecommerce may be higher up the funnel.
Gousto’s vice-president of brand explains why the ‘Give It Some’ campaign signals the brand’s intent to become a household name.
In a year of disruption and chaos, themes around engagement and purpose grabbed marketers’ attention.
The campaign from the National Centre for Domestic Violence fought off tough competition to take home the coveted prize.
Rather than dwell on the past year or look too far ahead into the future focus on the here and now.
Marketers from a host of brands highlight the trends that will impact marketing and their role next year.
Whether it’s the efficacy of brand purpose or the belief consumers are all socially liberal, we’re too easily lulled into marketing ‘cults’ that stop us seeing the world as it is.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.