Regardless of commercial impact, marketing director Annabelle Baker says the decision was the correct one ethically, as the retailer curates “fandoms” on other platforms.
On a budget of just £120,000, suicide prevention charity CALM used footage of iconic sporting moments to challenge the stigma around mental health.
We arm you with all the numbers you need to tackle the week ahead.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Britvic’s plan to tackle inflation to Unilever putting product before purpose, it’s been a busy week. Here is my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
New data highlights the strategies that succeed in a recession and why advice to avoid going dark is too blunt.
By 2024, marketers will no longer be able to track customers with third-party cookies – this will fundamentally change the way we advertise. With limited ability to target and serve ads, marketers are forced to find new ways to engage customers.
The drinks giant’s long-running Christmas spot will return later this month, having proved its effectiveness over recent years.
Tom Fishburne, aka the Marketoonist, has drawn more than 900 cartoons over the past 20 years and now the industry’s favourite has been chosen.
Nathan Ansell will join Waitrose in January, replacing Martin George who announced his departure in July.
Dr. Martens says there is “more value” in the brand than it is currently charging, with the footwear maker “stronger than ever” after upping marketing investment.
How FMCGs optimise their presentation and presence on the digital shelf; their online proposition and product offering; and their availability and fulfilment processes.
Investment is particularly being made behind the Robinsons brand, which the business expects to be “challenged” by private label brands next year.
Despite posting record results after five years of sustained growth and a successful brand turnaround, Camelot lost its bid earlier this year to renew its National Lottery licence in 2024.
First-time TV advertisers will need to see past stereotypes that it is costly, hard to measure and in decline. Here’s why those views are outdated.