McDonald’s rolls out brand platform to showcase its ‘positive impact’ on people and planet
Manny PhamFast-food giant McDonald’s is upping its focus on sustainability via the launch of its ‘Change a little, Change a lot’ platform.
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Ritson on why successful marketers make time to listen
Marketing Week ReportersListening is a key attribute of high-performing marketers, alongside empathy, curiosity and an ability to make even the complex look simple, says Mark Ritson.
Tesco renews focus on premium products under four new ‘strategic priorities’
Michaela JeffersonThe grocer’s strategic priorities for the year ahead include providing ‘magnetic value’ for customers, continuing to evolve its Clubcard proposition, convenience and driving cost-savings.
John Cleese and Richard Curtis join Festival of Marketing line up
Marketing Week ReportersThe agenda for the Festival of Marketing: The Year Ahead features sessions celebrating success, sharing best practice and offering actionable insight to help marketers thrive in 2021 and beyond.
Why the ASA believes growing its own brand will help restore trust in ads
Michaela JeffersonThe advertising watchdog is calling on media owners and platforms to donate ad space to fuel the roll out its trust-building campaign across the UK.
This Much I Learned: The NFL’s commercial boss on the rise of athlete activism
Matt BarkerIn the latest episode of Marketing Week’s podcast series, the NFL’s commercial director Michelle Webb celebrates the ‘great Americana’ of one of the world’s biggest sport brands.
Growth Hacks: Skin Proud on why credibility is crucial
Matthew ValentineLaunching under lockdown, skincare startup Skin Proud has seen sales grow by 1,284% over the past 18 months after attracting stockists such as Boots and Walmart with its purpose-driven stance.
The rise of personalisation and the individualised buyer journey
Cory SchröderAs competition for consumers’ business increases, brands need to understand the importance of personalisation and the individualised buyer journey to succeed in 2021 and beyond.
PepsiCo credits ‘strong’ innovation pipeline with driving top line growth
Manny PhamThe parent company of brands including Pepsi, 7 Up and Doritos reported a “strong” net revenue growth of 11.6% to $20.1bn over the third quarter of 2021.
Marketing Week Top 100 2021: The top marketers in regulated industries
Marketing Week ReportersMarketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
‘A hot commodity’: Why brands are struggling to hire marketing specialists
Michaela JeffersonAs brand marketers report difficulties hiring for some of the most in-demand roles, recruitment specialists offer their advice on attracting quality talent in a post-pandemic world.
Marketoonist on pain in the supply chain
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Seven principles of effective marketing communication
Tom RoachThese fundamentals of marketing communication will always be true because they’re based on how our brains work, not on how specific technology works.
Hotel Chocolat hails evolution to ‘digital-led brand’ as profits soar
Charlotte RogersThe premium chocolate brand says “strong digital growth” more than offset disruption from store closures during lockdown.
Greggs to increase marketing spend in loyalty push
Charlotte RogersThe bakery chain is also looking to drive growth through a focus on evening dining and plans to have two-thirds of its stores open for late trading by 2022.