John Lewis names Saatchi & Saatchi as new ad agency
Molly InnesAfter a pitch process that began in February, Saatchi & Saatchi will take over from Adam&eveDDB as the partnership’s advertising agency.
After a pitch process that began in February, Saatchi & Saatchi will take over from Adam&eveDDB as the partnership’s advertising agency.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Speaking at Marketing Week’s Leadership Summit, Natwest’s CMO details how she overhauled NatWest’s marketing function and her personal growth lessons.
John Lewis customer director Charlotte Lock on why the brand’s solid foundations have led to improved footfall in 2023 amid plans to overhaul its loyalty and digital strategies.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the ramifications of Asos’s promotion obsession to best practice for SMEs, it’s been a busy week. Here is my take.
An endorsement by trans TikTok star Dylan Mulvaney promoted the beer’s inclusivity, but the divided American market shows why purpose doesn’t equal profit.
LinkedIn’s marketing boss believes marketers should work more collaboratively, and shares what she hears recruiters are looking for from marketing leaders today.
With Gen Z’s broadcast TV consumption down by two thirds in a decade, and marketing budgets squeezed, TV ads need to adapt and work harder than ever.
The latest All In Census of marketing and advertising professionals reveals signs of progress on creating an inclusive industry, but there are still issues that need to be addressed.
Microsoft is, by far, the world’s most valuable B2B brand and is worth almost double that of its nearest rival, Amazon.
Getting the top job in marketing is no guarantee of success. Understanding how to influence, educate and lead the leadership once you’re there is vital, so communication and transparency are key.
For SMEs it’s not just a case of copying what works for larger businesses, they need to focus their marketing and make hard choices if they want to grow.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Asos’s CEO is confident the brand can turnaround its losses in the long-term, as it sets sight on marketing activity that drives profitable returns.
After posting its first ever quarterly profit, Airbnb says it’s pleased with the payoff from its marketing spend in the last year with an improved ROI.