Male stereotypes, training age gap, marketing transformation: 5 interesting stats to start your week
Manny PhamWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
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Why network agencies aren’t dead yet
Robin BonnDespite the demise of network agencies being greatly exaggerated, to thrive in 2021, marketers need to choose their agency partners more carefully than ever.
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Next, TikTok, Ikea: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
When Gary met the Colonel: How Walkers and KFC joined forces after ‘listening to consumers’
Manny PhamWalkers has collaborated with KFC for the latest instalment of its ‘Taste Icons’ campaign after responding to consumer demands, something it admits it hasn’t always acted on in the past.
The industry trends to avoid in 2021
Tim GeenenToo many brands will fail to recognise the obsolescence of their preferred ways to target customers this year, leaving them without a viable solution – unless they act now.
Seeking growth and telling a story: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the brands moving from a defensive to an offensive mindset to the power of a well executed strategy, it’s been a busy week. Here is my take.
How the Ideas Foundation is inspiring the next generation of creatives
Matt BarkerCharity founder Robin Wight explains why educating and encouraging young people from disadvantaged and diverse backgrounds is vital if the industry is to ever be truly inclusive.
Redundancy Chronicles: Take a reality check
Secret MarketerIt’s important when you’re out of work to dig deep into your network while exploring options, because people that are slightly further removed from your situation can be invaluable at helping you see the bigger picture.
Tiers, tantrums and corona: How adland found its humanity amid a pandemic
Paps ShaikhBrands and CMOs – like their consumers – have recognised the greater importance of local communities and communications in the past year.
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Planning for marketing planning: 14 steps to an effective presentation
Mark RitsonMarketers always ask me for examples of my clients’ marketing plans. I can’t give you that, but I can tell you how to write a good one.
How to form a marketing measurement strategy
Econsultancy TeamThis guide looks at how to discover requirements when forming a marketing measurement strategy, covering understanding responses, what to ask when measurement planning and how to consolidate knowledge.
To make business more sustainable, focus on what you can change
Andrew GeogheganSustainability is not just a ‘hygiene factor’ for businesses but a crucial opportunity for change, so brands need plan their approach systematically.
Are CMOs feeling the pressure in an age of tech and data?
Marketing Week ReportersMarketers may increasingly be expected to have an analytical mind but, as leaders from L’Oréal, General Mills and the WFA debate, does that come at the expense of creative thinking?
Coca-Cola signals intent to push marketing spend back to pre-Covid levels
Manny PhamThe beverage giant revealed revenue was down 11% in 2020, but maintains a positive outlook for a resumption in pre-pandemic marketing investment as vaccines are rolled out globally.
‘The last of its kind’: How Smirnoff’s ‘Sea’ ad made a splash
Matt BarkerAmid stiff competition from the wider spirit sector, Smirnoff decided to pull out all the stops with a big-budget, old school shoot that brought together helicopters, cranes and some very angry fishermen.