John Lewis names Saatchi & Saatchi as new ad agency
Molly InnesAfter a pitch process that began in February, Saatchi & Saatchi will take over from Adam&eveDDB as the partnership’s advertising agency.
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Nike, Twitter, Ovo Energy: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
NatWest CMO Margaret Jobling: ‘Consistency is underrated’
Molly InnesSpeaking at Marketing Week’s Leadership Summit, Natwest’s CMO details how she overhauled NatWest’s marketing function and her personal growth lessons.
‘The right strategy for the future’: John Lewis’s top marketer on what comes next
Josh StephensonJohn Lewis customer director Charlotte Lock on why the brand’s solid foundations have led to improved footfall in 2023 amid plans to overhaul its loyalty and digital strategies.
Asos’s promo hangover and the SME challenge: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the ramifications of Asos’s promotion obsession to best practice for SMEs, it’s been a busy week. Here is my take.
Bud Light’s ad backlash shows the complexity of mass marketing
Mark RitsonAn endorsement by trans TikTok star Dylan Mulvaney promoted the beer’s inclusivity, but the divided American market shows why purpose doesn’t equal profit.
LinkedIn CMO: ‘Marketers should embrace being business leaders first’
Molly InnesLinkedIn’s marketing boss believes marketers should work more collaboratively, and shares what she hears recruiters are looking for from marketing leaders today.
How TikTok is leading the new era of creative direction for TV ads
Tom StoneWith Gen Z’s broadcast TV consumption down by two thirds in a decade, and marketing budgets squeezed, TV ads need to adapt and work harder than ever.
Marketers urged to ‘crack industry open’ to older talent as study confirms youth bias
Niamh CarrollThe latest All In Census of marketing and advertising professionals reveals signs of progress on creating an inclusive industry, but there are still issues that need to be addressed.
Top 100 B2B firms have $1trn of untapped business value in their brands, study finds
Niamh CarrollMicrosoft is, by far, the world’s most valuable B2B brand and is worth almost double that of its nearest rival, Amazon.
Want to improve trust with your CEO? Find your marketing code
Gareth HelmGetting the top job in marketing is no guarantee of success. Understanding how to influence, educate and lead the leadership once you’re there is vital, so communication and transparency are key.
What does marketing best practice look like for SMEs?
Michaela JeffersonFor SMEs it’s not just a case of copying what works for larger businesses, they need to focus their marketing and make hard choices if they want to grow.
The Marketing Academy reveals its 2023 Scholars
Josh StephensonThirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Asos insists its move away from promotions is paying off, despite heavy losses
Molly InnesAsos’s CEO is confident the brand can turnaround its losses in the long-term, as it sets sight on marketing activity that drives profitable returns.
Airbnb says ‘full funnel approach’ to marketing is driving ‘strong’ ROI
Molly InnesAfter posting its first ever quarterly profit, Airbnb says it’s pleased with the payoff from its marketing spend in the last year with an improved ROI.