Brands, agencies and media owners are all invited to put a team forward for the charity event, which raises money for cancer research and to support future marketing talent.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
With the age makeup of marketing teams persistently skewing younger, brands from the Phoenix Group to Saga are putting recruiting and retaining age diverse talent high on the agenda.
Whether you’re entering industry awards or reviewing your work internally, the best case studies focus on the things that matter to the judges and your business.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need for CMO succession planning to Direct Line’s focus on effectiveness over efficiency, it’s been a busy week. Here is my take.
Brands shouldn’t wait until they are on a “downward trajectory” to launch new work, argues Malibu’s top marketer.
In a more positive trend, female CMOs outnumbered their male counterparts for the first time last year, according to new research.
True personalisation is unachievable due to poor data quality, but it’s ineffective anyway and should be replaced with creative that resonates with everyone.
Michaelides is to join cruise and tour operator Riviera Travel in August as its first chief customer officer.
Channel 4 has made public its proposed alternative plan to privatisation, as it reports a record-breaking performance for 2021.
Amid the rising cost of media, Direct Line is ensuring the continued success of its campaigns with team collaboration and “interrogative” agency conversations.
In the second episode of our new series, three marketing leaders make their case for the marketing buzzwords and jargon that must be banned from marketing – which do you want to see consigned to Marketing Week’s Room 101?
Boohoo is targeting growth in the second half of this year after elevating its marketing investment to build its newly acquired brands.
Instead of treating them transactionally, brands can use key pieces of customer mail as rewarding and inspiring communications, which are integral to an omnichannel customer experience.