Data from Kantar shows that sales of branded products are outperforming the market as shoppers look for ways to treat themselves amid an ongoing reluctance to eat and drink away from home.
Ryanair’s director of marketing and digital talks recovery from coronavirus, the “rigour” of marketing and scrapping the CMO title.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
From Coca-Cola’s brand cull to reports of a junk food ad ban and new marketing push by the Olympics, catch up on all the week’s marketing news.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Squeezed budgets mean marketers need to appreciate how programmatic can cost-effectively build brands, not just boost sales.
As brands adjust to the post-lockdown reality with recession looming on the horizon, will marketers reject an obsession with ROI and enter a “healither era” for effectiveness?
Among the names deciding who should be on this year’s Top 100 are Mark Ritson, The Marketing Academy CEO Sherilyn Shackell and former marketing director at The Guardian Sonia Sudhakar.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From marketers’ confidence to refocusing, it’s been a busy week. Here is my take.
From PepsiCo “streamlining” marketing to budget cuts and the government’s new Brexit campaign, catch up on all this week’s major marketing news.
McDonald’s is launching a major new marketing campaign to mark the reopening of its restaurants after falling “briefly silent” during lockdown.
Buying habits aren’t formed overnight, but they can be created through systematic application of cues, rewards and repeat behaviour.
In the latest episode of Marketing Week’s new podcast series, director of brand marketing at LinkedIn, Darain Faraz, discusses the importance of celebrating BAME talent and why marketers must push for systemic change throughout the industry.
From creating a “work from anywhere policy” to building a new direct-to-consumer site in just three weeks, Coty is using Covid-19 to reset its business.
Marketing Week reviews the latest books and articles for marketers.