‘We are beginning to turn some corners’: Is ROI still king in marketing?
Josh StephensonWhen used correctly ROI remains an invaluable tool for any marketer looking to prove effectiveness and, despite a fall in its use, it cannot be ignored.
When used correctly ROI remains an invaluable tool for any marketer looking to prove effectiveness and, despite a fall in its use, it cannot be ignored.
In line with a “brightening economy”, marketing budgets across all main categories have been revised upwards.
Junk food, tobacco, AI, rail and energy sectors are all set to see changes under Labour plans.
Pizza Hut is hoping its latest creative platform will reach a new generation of pizza lovers by creating “emotional connections” with its brand.
‘Owned By You, Right By You’ is the brand’s biggest marketing investment in eight years, aiming to boost membership and awareness of the Co-op’s broader role in society.
Despite a drop in its perceived importance, ROI is still the metric most marketers believe their company is judging them on.
Data shows ads with LGBTQ+ representation perform the same as those without, which means brands can be inclusive just because it’s the right thing to do.
The Advertising Standards Authority has banned two more ads for making unsubstantiated claims about relieving menopause symptoms.
A new report from the Advertising Association and Credos highlights young people and ethnic minority groups are more likely to feel positive about advertising’s social contribution.
Many jobseeking marketers are spending hundreds of pounds on CV rewrites and coaching – but some headhunters argue this shouldn’t come at a cost.
Improving value perceptions through initiatives like its Tesco price match have been crucial for Ocado Retail’s double-digit sales growth in the first half of the year, claims its CEO.
Hear from Greggs, Lucky Saint and McDonald’s, as well as Deborah Meaden, Anton Du Beke and Mark Ritson, at this year’s bumper Festival.
ISBA, the IPA and APA have joined forces to develop a set of guidelines to improve the pitch process for production services.
UKTV’s CMO Penny Brough explains how its “iconic” Cher-fronted campaign launch came to be – and why the change needed to be made to secure long-term growth.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here