At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From brands marking the Queen’s death to the need for socio-economic diversity in marketing, it’s been a busy week. Here is my take.
Patagonia has shown it is possible to grow a successful business with purpose at its core. It’s time other brands took a long hard look at how they run their company.
Marketers are still fixated on the notion that purpose drives growth, when the whole point is that for most brands it will cost money and require sacrifice. Just look at Patagonia.
Should marketers take greater accountability when it comes to clearly conveying the difference between marketing and advertising effectiveness to the wider business?
Many of the UK’s biggest retailers will be closing up shop during the Queen’s funeral on Monday but not all brand responses have been well received.
John Lewis & Partners is focusing on affordability as it enters the second half of 2022, ahead of Christmas and the World Cup.
Waitrose is due to unveil its new brand positioning within the next couple of weeks, which the supermarket’s executive director says will be more “confident and bold”.
Rather than going public, Patagonia’s founder Yvon Chouinard says the business is “going purpose” as he gives it away to help combat climate change.
Marketing boss Yilmaz Erceyes advises his peers to reframe the conversation about return on investment to “diffuse the tension” between how marketers and CEOs define success.
A quarter of marketers responding to Marketing Week’s Language of Effectiveness Survey say a lack of data capability is holding back their effectiveness efforts.
The government is yet to confirm it is reviewing planned HFSS rules, a situation which only adds to the uncertainty felt by affected businesses, say industry bodies.
Many companies are eager to explore investments in the metaverse, but what is the best way to go about it?
In the latest episode of Marketing Week’s podcast series, M&S Food’s Sharry Cramond and Lucky Generals founder Andy Nairn discuss why now is the time to address the taboos surrounding social class and ask what marketers are doing to take accountability?
Santander is using data to introduce a number of measures to help customers manage the cost of living crisis and reach its lofty goal of building love for the bank.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here