Brands must adopt the same approach to diversity as they do marketing briefs
Tanya JosephIn order to increase the representation of people from diverse background, brands have got to create the right conditions for diversity to grow.
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Internet advertising, ethical AI, building sales momentum: 5 killer stats to start your week
Erin LyonsWe arm marketers with all the numbers they need to tackle the week ahead.
M&S, Thomas Cook, WPP: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketing 3.0: How L’Oréal is embracing new marketing codes
Ellen HammettDe-siloing, in-sourcing, “mutual upskilling”: L’Oréal’s digital chief on how the beauty giant is reacting to market disruption.
5 questions I wish I’d asked as a junior marketer: Santander’s Keith Moor
Erin LyonsSantander’s outgoing CMO Keith Moor is a self-confessed extrovert and naturally inquisitive, but there are certain questions he wishes he’d asked as a junior marketer which might have helped him achieve balance earlier in his career.
Diageo, Holland & Barrett, Wimbledon: 5 things that mattered this week and why
Marketing Week ReportersFrom why Diageo is slowing the pace of innovation, to Holland & Barrett’s upcoming brand refresh, catch up on all this week’s marketing news.
Introducing the new Marketing Week
Russell ParsonsWelcome to the new-look Marketing Week, where we’ve made some changes to serve our purpose of helping you become a more effective marketer while reflecting the modern marketing landscape.
Kraft Heinz’s new CEO needs to deliver a much-needed dose of tough love
Mark RitsonCan veteran marketer Miguel Patricio use his expert eye to turn a dusty and confused portfolio around or has he got himself into a giant box of shit?
P&G rebrands Fairy to Fair to get people talking about LGBTQ+ rights
Molly FlemingP&G is leveraging “the size and iconic nature” of Fairy to spark conversations about LGBTQ+ rights as it aims to live up to younger consumers’ value systems.
The new rules of innovation
Charlotte RogersFrom co-creation and cultivation of a social community for ideas, to empowering an entire business to work on new product development, brands need to open up if they want to stay ahead of the innovation curve.
‘People were bemused’: How First Direct shook up banking with its ‘radical’ launch
Lucy TesserasAs the UK’s first ‘virtual’ bank, First Direct knew it had to take a radically different approach to marketing, to ensure it not only stood out but was trusted by consumers.
The rise of craft gin pioneer Sipsmith and its vision for the future
Molly FlemingSipsmith’s global marketing director Kate Moorcroft maps out the premium gin’s journey and how 10 years on the brand is ready to “supercharge” from a benchmark brand to a leader in its own right.
Super apps: How the rest of the world is following in China’s footsteps
Rebecca SentanceWeChat is no longer the only super app ecosystem available to Chinese internet users. In her recent Internet Trends 2019 report, Mary Meeker highlighted the growing trend of super apps both within and outside China.
Holland & Barrett preps brand refresh to shake off ‘dusty’ image
Ellen HammettThe health and beauty retailer is planning to revamp initiatives including its loyalty scheme and introduce new ranges such as food-to-go as it looks to expand its offering and bring new customers in.
Why B2B brands should adopt a challenger mindset
Marketing Week PartnerOur new video series on marketing effectiveness in B2B begins with Genpact’s Neil Dowling, explaining why disruption needs to be part of the marketing team’s psyche.