Trust vs convenience? There’s no contest
Ben DavisThose brands that can show their humanity to customers will succeed because consumers want to feel something.
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How New Zealand put itself on the map
Molly FlemingTourism New Zealand managed to shift the world’s perceptions of the country with just a small budget and sense of humour.
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The majority of businesses are not set up for expanded remote working
Sarah VizardLess than half of marketers believe their company has policies in place that can adapt to the rapidly changing coronavirus outbreak.
Morrisons, Next, coronavirus: 5 things that mattered this week and why
Marketing Week ReportersWith the coronavirus outbreak escalating, we round-up the biggest news from the week including Morrison’s new purpose, how Next is thinking long-term and marketers’ approach to remote working.
John Lewis, EasyJet, coronavirus latest: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Why B2B is the new marketing career destination of choice
Steve HemsleyDogged for decades by a reputation for being the boring cousin of the shiny B2C brands, businesses are flipping this narrative on its head to prove B2B is a career destination of choice.
Marketers fear remote working will ‘compromise’ their brands during coronavirus crisis
Charlotte RogersMarketers are concerned that working remotely during the global Covid-19 outbreak could compromise their businesses and intrude on their personal lives.
The Marketing Academy raises more than £30k for Comic Relief
Ellen HammettAfter an eight-week training programme, eight marketers put on a completely improvised comedy show to raise funds for the charity.
How marketers can be more effective when remote working
Marketing Week ReportersWith 70% of marketers saying they need more training on remote working best practice, Econsultancy is running a free webinar to help marketers work remotely in more effective ways.
Coronavirus, B2B, Direct Line: Your Marketing Week
Russell ParsonsEvery Friday afternoon, I will analyse the key stories of the week, offering you my personal take on what they mean for you, your job and the industry. From the impact of the coronavirus, to the future of loyalty and a deep dive into B2B marketing, it’s been quite the week on Marketingweek.com. Here is my take.
‘We are not a DTC brand’: Why Eve Sleep is positioning beyond mattresses
Sarah VizardEve Sleep has created a “world first” ‘night mode’ TV ad break as it looks to raise awareness of its positioning as a sleep wellness brand and build a business for the long-term.
Recommended reading: 50 years of Virgin and business without borders
Molly FlemingMarketing Week reviews the latest books and articles for marketers.
From Blockbuster to Paddy Power: One marketer on why brand allure is not enough
Charlotte RogersDespite falling into marketing thanks to a university prospectus, WW (formerly Weight Watchers) marketing director Jemma Banks has forged a 20-year career that has seen her follow her passions from high street retail to betting and now wellbeing.
Branding is still alien to many B2B firms
Colin LewisThe real challenge for B2B marketers is not brand management, it is change management, and convincing a CEO and senior management who do not have the background of its value.