The Telegraph, Birds Eye, Unicef: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
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Your challenge for the 2020s: Make marketing more accessible
Russell ParsonsOur annual Career and Salary Survey has confirmed the lack of socio-economic, ethnic and geographical diversity in marketing. It’s a problem that every marketer needs to not only accept but also address.
Salary Survey 2020: Marketing’s diversity crisis impacts seniority and influence
Matt BarkerA lack of diversity within the higher ranks continues to blight the marketing industry. It makes little sense culturally, it’s bad for business and it stifles creativity.
Revealed: Marketing’s diversity problem
Marketing Week ReportersOverwhelmingly white, middle class and male – the latest results from the 2020 Career and Salary Survey expose the stark reality of marketing’s diversity crisis.
How Greenpeace’s campaign helped make palm oil as toxic as plastic
Molly FlemingWhen Greenpeace launched its Rang-tan ad with Iceland it caused a social media storm and led to an unprecedented response for the pressure group, which had never seen a campaign deliver on such “scale and speed”.
The Marketing Academy unveils its 2020 Fellows
Marketing Week ReportersThe course is designed for CMOs who have the ambition to become CEOs and this year includes marketers from Visa, Diageo and John Lewis.
How John Lewis plans to use Waitrose to boost its quality perceptions
Ellen HammettJohn Lewis outlines “huge opportunities” to leverage the fact people shop for food more than they do non-food as it posts disappointing Christmas results and loses its managing director.
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Tourism Australia was onto a winner until tragedy intervened
Mark RitsonThe ‘Matesong’ campaign is a wonderfully executed piece of advertising but Australia’s bushfire crisis has sadly changed the country’s image – perhaps forever.
M&S takes a swipe at discount culture as sales decline
Charlotte RogersDespite a decline in revenue, M&S credits its decision to “hold its nerve” and resist discounting too soon over the festive period as it returns to like-for-like sales growth for the first time in three years.
Tesco CEO: The most important part of Christmas marketing is the offer and execution
Sarah VizardTesco says its Christmas ad campaign featuring a time-travelling van helped boost perceptions of quality and value, but of more importance is the rest of its marketing around its offer and execution.
John Lewis boss to step down after Christmas sales hit
Sarah VizardJohn Lewis’s managing director Paula Nickolds was due to take on a new role as brand boss across the Partnership next month but her departure will prompt the company to reconsider the nature of that role.
The Marketing Society’s CEO Gemma Greaves to leave
Matt BarkerGreaves is leaving to set up her own venture but will remain with The Marketing Society while it searches for a new leader.
How Lastminute.com hustled its way into travel’s top flight
Matthew ValentineThe Inside Story: On a mission to break the mould, Lastminute.com’s guerrilla-style marketing and fierce challenger brand mentality, laced with lashings of humour, helped disrupt the travel industry forever.
The big questions for marketers from CES
Tom GoodwinEvery year at the Consumer Electronics Show, marketers try to find the answers to pressing questions about the future. But the questions they ask are just as important.
Marketers to put on improvised comedy show for Comic Relief
Marketing Week ReportersTo mark the 10th anniversary of The Marketing Academy, marketers from Microsoft, Disney, TSB and Eve Sleep are among a group that will undergo an eight-week training programme culminating in a March show for the charity.