We finish the year as we lived most of it – in a state of uncertainty. Amid the gloom though, there is optimism. Marketers have stepped up in 2020 and have a chance to lead their brands to recovery in the new year.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
TSB has been on a two-year journey to better understand its customers and realign its business and brand around their needs.
We’ve gone from 16 down to two and now it’s time to vote for the ultimate winner.
Scientists pursuing a Covid vaccine demonstrated that a shared purpose can deliver powerful outcomes – something that brands can learn if they want to make a positive difference.
AB InBev’s in-house agency draftLine has quadrupled in size since it began in 2019 and is now setting its sights on a new test and learn lab.
Amazon now tops the global ad spend charts, despite founder Jeff Bezos’s original scepticism towards advertising – not surprising, since it’s crucial for defending market share.
All week Marketing Week has been highlighting the key opportunities and challenges that will shape marketers’ working world in 2021. Last up, the value of value and the need to open up marketing.
Buoyed by the rollout of the Covid-19 vaccine, consumer confidence jumped seven points in December as sentiment brightened about the UK economy in 2021.
We’re down to the top four marketing campaigns of 2020. Which two brands will battle it out in the finals?
As we approach 2021, Marketing Week has identified the key opportunities and challenges that will shape marketers’ working world. In the third instalment we look at the need to refine agile frameworks and stepping outside your bubble.
Uber may have started the year asking people to stay at home, but the ride hailing giant is ending 2020 with a renewed sense of purpose and belief its response to Covid-19 has encouraged people to take a “second look” at the brand.
Games publisher EA Sports has won the broadcaster’s £1m Diversity in Advertising Award, which this year is focused on the authentic portrayal of UK BAME cultures in advertising.
Mercedes-Benz UK marketing director shares how new ways of working are helping the luxury car brand improve creativity and why innovation comes from people saying ‘yes’ more than they say ‘no’.
Stuck for something to buy your favourite agency, CMO or marketing columnist? Here are some apt ideas that can’t fail to please.