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marketing stats

Switching brands, stereotyping the over-50s, consumer confidence: 5 killer stats to start your week

Ellen Hammett

1. Bad customer experience not the top reason for switching brands 62% of consumers who switched brand in the past 12 months did so because brands successfully attracted them, rather than bad customer experience pushing them away. 61% of consumers switched brand at least once in the last year, with automotive (70%) and supermarkets (68%) […]

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