HP calls on marketing industry to unite on diversity
Sarah VizardHP has been working with its agencies to improve the representation of women and minorities on its account but says it cannot solve the industry’s problems alone.
HP has been working with its agencies to improve the representation of women and minorities on its account but says it cannot solve the industry’s problems alone.
Forget about bendy screens and AI, Apple is the true winner in the smartphone market because of its unrelenting focus on brand and marketing.
Following the airline’s recent admission it would have to cancel thousands of flights, Brits are now reconsidering whether to fly with the budget airline, according to new YouGov data.
A new report reveals the extent of the brand safety scandal on brands, with 78% of marketers saying it has hurt their brand’s reputation and 50% that it has impacted brand affinity.
Students become independent consumers for the first time when they go to university so brands that communicate with them in the right way stand to forge long-term relationships with this hard to reach group.
In order to navigate the new connected landscape marketers must follow the ‘5Cs Framework’, which focuses on consumers, connecting, content, commerce and community.
YouTube wants to make it easier for brands to serve up more relevant and personalised ads and measure their offline impact.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Catch up on all the most important marketing news from the around the world with our morning round-up.
The promise of more data and better insights into customers is causing more FMCG brands to test direct-to-consumer models but few have found the recipe for success yet.
A production first, marketing second strategy has helped British snack bar company Eat Natural take a lead in the healthy living market over the past 20 years.
Technology companies now account for 50% of the top 10 as Apple and Google top the rankings for the fifth straight year.
Catch up on all the important marketing news from the week including Disney’s bid for digital ad dollars and John Lewis’s focus on social media.
Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.
As the Summer festival season comes to a close, Marketing Week asks marketers whether it’s worth the risk trying to create the next Glastonbury.