Twitter CEO promises overhaul of ‘clunky’ ad offering
Sarah VizardTwitter’s boss Jack Dorsey admits the platform hasn’t done enough to differentiate its ad product or prove to advertisers that it works.
Twitter’s boss Jack Dorsey admits the platform hasn’t done enough to differentiate its ad product or prove to advertisers that it works.
Procter & Gamble’s marketing boss says this year has been a big wake-up call for the industry, but believes once the work on transparency is done digital can enter its next phase of mass one-on-one marketing.
The retail giant says consumer demand for big-ticket purchases is now ‘more difficult’, putting more pressure on the John Lewis Christmas campaign to succeed.
The water brand is hoping to solve the world’s plastic problem by ‘building a cult of people’ who will encourage others to switch from bottles to aluminium cans.
Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.
The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.
Google’s corporate mission that suggests openness and transparency is at direct odds with its actions.
The launch of the $999 iPhone X has been labeled a PR success, but is it really the ‘biggest leap’ since the original iPhone?
Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.
The new European data laws are set to come into effect in just nine months time but one in four marketers are still only in the planning stage of ensuring compliance.
As brands place societal considerations at the core of their business strategy and practices, charity partnerships are becoming increasingly based on problem-solving and value.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The Tesco National Charity Partnership, which facilitates the multi-party partnership between Tesco, Diabetes UK and the British Heart Foundation, says the key to successful charity tie-ups is simplicity.
Negative headlines around ad fraud and brand safety have led the UK ad industry to change its approach to digital advertising, a new report suggests.
Not asking for help, frequently apologising or being constantly busy may not seem like big issues but they could be hindering your performance at work.