Morrisons reignites row over ‘misleading’ farm brands with ban
Sarah VizardSupermarket chain has pledged that it will not sell ‘fake farm’ own brands despite success of the ranges at rivals including Tesco and Asda.
Supermarket chain has pledged that it will not sell ‘fake farm’ own brands despite success of the ranges at rivals including Tesco and Asda.
Far more important than relationship building, people management or vision, strategic thinking is the key leadership attribute marketers need to succeed.
The most popular ads on YouTube last month included Three’s Go Binge, Ford’s new ‘Go Further’ campaign and the actor who played Hodor in Game of Thrones trying to deal with demand for KFC’s new chicken and rice lunch.
The drinks company is creating a new director of culture and entertainment, media and futures role to fuel growth in the “growing discipline”.
According to Marketing Week’s major new study on the ‘Anatomy of a Leader’, modern marketing leaders are focusing on driving strategy and using their skills to champion the next wave of talent, rather than attempting to be brilliant at everything.
The laundry app’s chief Ed Relf on building brands by focusing on trust and why marketers make the best entrepreneurs.
The Google memo by engineer James Damore, attacking the company for pursuing gender diversity, shows how damaging it is to make sex-based assumptions – but it also reveals big political problems for the web giant.
Learn how to achieve a foolproof experimentation strategy.
As sales growth slows and shares hit a four-year low, many are questioning whether Under Armour has lost momentum.
As part of Marketing Week’s exclusive Anatomy of a Leader research we have devised a short test to see if you have the necessary skills and attributes needed to become a marketing leader.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
As the UK government announces plans to overhaul UK data protection laws, meaning the European Union’s General Data Protection Regulation (GDPR) will be transferred into UK law, Tanya Joseph asks what it means for marketers.
From sales and commercial awareness to campaign planning and innovation, what are the key skills modern marketing leaders need?
The marketing leaders of today are not necessarily digital experts or transformation specialists but commercially accountable strategic thinkers.