Nokia: It will take us less than 10 years to catch Apple and Samsung
Thomas HobbsThe CMO of HMD Global, which owns the rights to the Nokia brand in smartphones, believes he has a once-in-a-lifetime opportunity to revive a much-loved brand.
The CMO of HMD Global, which owns the rights to the Nokia brand in smartphones, believes he has a once-in-a-lifetime opportunity to revive a much-loved brand.
Reaching customers with the right product at the right time requires an effective distribution strategy, which becomes all the more important in an always-on, multichannel environment.
IBM’s UK CMO Lisa Gilbert reflects on the findings of Marketing Week’s ‘Anatomy of a Leader’ research, arguing that marketing leadership involves being quick to adapt to new realities while respecting the perennial need for commercial focus.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The boss of WPP says that while there is increasing scrutiny around the effectiveness of digital, this has not pegged back the growth of Google and Facebook.
Marketers were reportedly upset that their ads appeared next to expletives on Mumsnet, but that’s how real people talk and it pales in comparison to terrorist content as a risk to brands online.
Marketing channels such as direct mail are enjoying higher consumer trust, as digital saturation grows.
HR is at the centre of changes to leadership, training and the application of data so digital transformation of internal processes is just as critical.
Brands are finding new ways of working with magazine brands, with closer editorial partnerships and personalised digital activity at the heart.
From her new position as managing director of Weetabix, former marketer Sally Abbott plans to make marketing a fundamental driver of business growth.
While Facebook remains the most popular social network in the UK, it is still losing share to Snapchat among younger age groups.
Aldi and Lidl continue to make massive gains in the UK grocery market as the big four supermarkets lose out on market share.
The actor, author and director will talk digital disruption and his advocacy for charity Mind.
Taking back control of digital ad budgets may seem like the obvious solution to media transparency issues but it also raises whole new challenges and risks sidelining agencies.
Inner Circle is trying to gain a foothold in a very saturated market and says low online attention span means word-of-mouth is its go-to marketing method.