The agency has completely gone off-piste… Are these the same guys that weeks earlier appeared to be surefire winners?

Marketing Week

I have just returned from a meeting with our design agency. We recently appointed it after a pitch process to revamp one of our most established brands. I am not sure that there is anything fundamentally wrong with the positioning of the brand, but the packaging looks a little outdated and is in need of some tender loving care to restore it to former glories.

Everything Everywhere: Vision

New name says it all

Marketing Week

We could have chosen any of the conventional naming styles for our Orange and T-Mobile joint venture – a nonsense Latin-esque name, a nondescript legalistic name or even a stolid acronym. And just imagine the criticism if we had.