Yum! Brands, Arla, Fairtrade: Everything that matters this morning
Marketing Week ReportersCatch up on all the latest marketing news with our morning round-up.
Catch up on all the latest marketing news with our morning round-up.
From long form to user-generated, Marketing Week explores different video formats and when best to use them in the first of this week’s focus on video.
Inspiring ideas to expand your mind on the way to work.
The multi-million pound campaign is part of Coca-Cola’s new sustainable packaging strategy and aims to encourage more people to recycle.
Catch up on all the week’s big marketing news including new data that suggests brands are failing to promote CMOs from within, KFC landing itself in hot water and Saga relaunching its brand.
Starbucks’ CEO believes partnerships with pureplay digital companies are increasingly important, as online giants will struggle to “outmanoeuver” the brand.
The 12-week course, taught by marketing professor and Marketing Week columnist Mark Ritson, aims to inspire anyone involved in marketing and help them become more confident and effective.
Brands are increasingly turning to automated research techniques to prune the market of poor methodologies, toxic panels and anecdotal results, but there will always be a need for human analysis.
Consumer confidence continues to slump as confusion around the economy leaves shoppers muted in July.
The FMCG giant is promising to up investment in its digital capabilities and is focused on search to make sure it turns up wherever consumers are.
The brand, which recently won a Stonewall award for supporting the LGBT+ community, explains how it has put diversity at the core of everything it does – from marketing to management.
Plus Nielsen adds YouTube and Hulu to its traditional TV ratings, and SoundCloud closes its office in Australia.
New data shows that CMO succession planning is a “major challenge” as the proportion of external hires soars.
UK advertising saw its slowest growth for almost four years in the first quarter as TV spend dropped 6.2%.
KFC’s new ad has received hundreds of complaints about a range of issues, including whether it is “offensive”, “misleading” and “distressing”.