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VW appoints global marketing boss

Marketing Week

Volkswagen has appointed former Mitsubishi Europe president Stefan Jacoby as its top marketer, with responsibility for all the group’s brands. Jacoby takes a boardroom role that has been vacant since the resignation of Robert Büchelhofer last April, following a spat over strategy with chairman Bernd Pischetsrieder, who has assumed personal control of marketing in the […]

ASA raps Ryanair over Prince Charles image

Marketing Week

Low-cost airline Ryanair has been rapped by the Advertising Standards Authority (ASA) for using an image of Prince Charles to promote its low fares. The ad, which ran in several newspapers under the headline: “Prince’s Secret Revealed.” attracted 19 complaints, although none were from the Prince’s official office at St James’s Palace. The ASA ruled […]

Late Coca-Cola strike sees off Nationwide

Marketing Week

Nationwide has been rocked by the loss of the title sponsorship of the Football League following a late &£15m ambush bid by Coca-Cola. Nationwide was told the sponsorship rights had gone to Coca-Cola just hours before the deal was made public last Thursday, the day it had expected to finalise its own &£12m deal, following […]

VW’s 30-year ad spree

Marketing Week

Volkswagen has taken an entire ad break on Channel 4 to promote its new Golf and the total advertising for an issue of Auto Express using advertisements from the model’s 30-year history. Volkswagen is also encouraging consumers to choose their favourite Golf ad on its website, where there are three ad campaigns for each of […]

RBS poaches top Argos marketer

Marketing Week

Argos marketing director Paul Geddes has been poached by the Royal Bank of Scotland (RBS) to oversee marketing for the RBS and National Westminster Bank brands. Geddes will be marketing strategy managing director for retail banking at the RBS Group. He will report to group chief executive for retail banking Benny Higgins. His responsibilities will […]

Mars bar to sponsor Blind Date substitute

Marketing Week

Mars bar is to sponsor ITV1’s new prime-time Saturday night dating show, which replaces Cilla Black’s Blind Date. The Masterfoods brand is understood to have paid about £700,000 to sponsor the programme, called Love on a Saturday Night. Granada Enterprises and Alliance, part of Zenith Optimedia, are believed to have negotiated the package, which includes […]

Ikea to launch campaign in approach to Christmas

Marketing Week

Home furnishings retailer Ikea is to launch a television, print and poster advertising campaign to support its furniture stores in the approach to Christmas. Called ‘Unlimited Possibilities’, the campaign features a couple in a room whose furnishing repeatedly changes in style. More than 3,000 individual Ikea products were used in order to provide an idea […]

Mastercard confirms 2004 ad shortlist

Marketing Week

Mastercard has confirmed that it has shortlisted footballer Wayne Rooney to feature in its 2004 ad campaign. It says no deal will be signed until Rooney’s 18th birthday on Friday and has rejected suggestions that it is targeting younger consumers.

VW scoops the grand prix in MW Effectiveness Awards

Marketing Week

Volkswagen has won the Marketing Week Effectiveness Awards 2003 grand prix for devising and implementing a far-sighted strategy that boosted sales of its diesel models by 40 per cent. VW also collected an award in its brand category – durables and automotive.Among other winners, Martin Glenn, president of PepsiCo UK, received the chief executive award […]

The Link picks Argos boss for branding task

Marketing Week

The Link, the mobile retailer that is part of the Dixons Group, has appointed Argos’s head of business development Mike Ashley as its marketing director. Ashley will report to The Link’s managing director Nick Wood. He replaces Joe Garner, who has moved to become operations and business development director at Dixons (MW May 29). Ashley’s […]

The Link picks Argos boss for branding task

Marketing Week

The Link, the mobile retailer that is part of the Dixons Group, has appointed Argos’s head of business development Mike Ashley as its marketing director. Ashley will report to The Link’s managing director Nick Wood. He replaces Joe Garner, who has moved to become operations and business development director at Dixons (MW May 29). Ashley’s […]

Mars mission is no alien to rejection

Marketing Week

Sponsorship can get a bit monotonous. Sport, buildings, people. And it’s not like being at school: companies can’t just pledge 50p and then pretend not to be in when it’s time to cough up the money. So you’d think that companies would jump at the chance to sponsor an interplanetary spaceship. Not so, it seems. […]

VW picks Craft as Skoda chief

Marketing Week

Skoda has appointed Volkswagen marketer Chris Craft as managing director. He replaces Rob Tracey, who had been Skoda’s managing director since 1999. Tracey remains within the Volkswagen Group as managing director of automotive IT company gedas United Kingdom. Craft moves over from Volkswagen Group UK, where he was head of group services, overseeing its portfolio […]

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