Strategy means nothing without leadership
Thomas BartaEven the best marketing strategy, driven by the deepest of customer insights, will go nowhere if you can’t convince colleagues it is the right course of action.
Even the best marketing strategy, driven by the deepest of customer insights, will go nowhere if you can’t convince colleagues it is the right course of action.
Livestreamed events, such as Nike’s recent #Breaking2 record attempt, represent a big opportunity for brands looking to be seen as authentic.
Resilient growth hunters ready to grab the opportunities of the gig economy will be the marketing leaders of the future, according to the General Electric CMO.
Plus Australian alcohol brands face new ad rules and the launch of Verizon’s new loyalty programme.
The cross-industry group hopes to create a “baseline quality” for what counts as a viewable impression across Europe in the latest step towards a consistent, global standard.
Brands need to deliver quality across everything they do, it is then marketers’ job to share the core product messages as part of a compelling narrative.
Supermarket chain has pledged that it will not sell ‘fake farm’ own brands despite success of the ranges at rivals including Tesco and Asda.
Far more important than relationship building, people management or vision, strategic thinking is the key leadership attribute marketers need to succeed.
The most popular ads on YouTube last month included Three’s Go Binge, Ford’s new ‘Go Further’ campaign and the actor who played Hodor in Game of Thrones trying to deal with demand for KFC’s new chicken and rice lunch.
The drinks company is creating a new director of culture and entertainment, media and futures role to fuel growth in the “growing discipline”.
According to Marketing Week’s major new study on the ‘Anatomy of a Leader’, modern marketing leaders are focusing on driving strategy and using their skills to champion the next wave of talent, rather than attempting to be brilliant at everything.
The laundry app’s chief Ed Relf on building brands by focusing on trust and why marketers make the best entrepreneurs.
The Google memo by engineer James Damore, attacking the company for pursuing gender diversity, shows how damaging it is to make sex-based assumptions – but it also reveals big political problems for the web giant.
Learn how to achieve a foolproof experimentation strategy.