Has the Under Armour brand lost its cool?
Thomas HobbsAs sales growth slows and shares hit a four-year low, many are questioning whether Under Armour has lost momentum.
As sales growth slows and shares hit a four-year low, many are questioning whether Under Armour has lost momentum.
As part of Marketing Week’s exclusive Anatomy of a Leader research we have devised a short test to see if you have the necessary skills and attributes needed to become a marketing leader.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
As the UK government announces plans to overhaul UK data protection laws, meaning the European Union’s General Data Protection Regulation (GDPR) will be transferred into UK law, Tanya Joseph asks what it means for marketers.
From sales and commercial awareness to campaign planning and innovation, what are the key skills modern marketing leaders need?
The marketing leaders of today are not necessarily digital experts or transformation specialists but commercially accountable strategic thinkers.
In the second of three articles on the future of retail, Zenith USA’s head of innovation Tom Goodwin says marketers must get used to everything being a ‘shoppable layer’ of retail, placing their brand wherever sales can happen and shortening the path to purchase.
In an uncharted world of exponential change driven by technology, marketing leadership means depending on judgement as much as data, and personality as much as skills.
Inspiring ideas to expand your mind on the way to work.
Modern marketing leaders are refocusing their energy on sales and commerciality, building on their fundamental functional skills to drive tangible business success, according to Marketing Week’s major new study on the ‘Anatomy of a Leader’.
We round-up everything you need to know in the marketing world.
Catch up on all the week’s big marketing news including Sky launching a new loyalty scheme, Coca-Cola exploring sustainability in its advertising for the first time, and Morrisons bringing Safeway back.
The Japanese sports brand is overhauling its marketing strategy as it looks to become known for more than just running gear.
Almost 500 complaints were filed against the ad, which shows chickens confidently strutting around a barn to DMX’s ‘X Gon’ Give It To Ya’.
P&G’s decision to cut digital ad spend last quarter shows too many brands are still wasting money on ineffective digital ads.