M&S: Stop trying to understand customers through the lens of the brand
Lucy TesserasIn order to truly understand customers brands must switch from looking inside out to outside in, says Marks & Spencer’s loyalty boss Nathan Ansell.
In order to truly understand customers brands must switch from looking inside out to outside in, says Marks & Spencer’s loyalty boss Nathan Ansell.
Nike’s aspirational ‘The Switch’ ad came out victorious on this year’s Top 10 Cannes YouTube ads, which were compiled by balancing the total number of views with the percentage of organic and paid views.
Instagram is introducing a new tagging tool for influencers and brands in a bid to boost transparency around paid-for posts, with Adidas and Manchester United already signed up to use it.
Digital metrics are a mess of confusion and obfuscation, but it’s clear most marketers have bought into this opaque and over-complicated world.
The betting brand believes the procurement department needs to “embed” itself within the marketing team to truly understand its challenges.
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Achieving cult status is not always easy but brands that foster meaningful collaborations with likeminded businesses can go a long way to boost appeal.
Tamara Mellon is focusing on ecommerce and going direct to consumers as she looks to move beyond Jimmy Choo and build a ‘next generation’ luxury brand.
A new breed of brands is entering the market with one thing in common – a very clear social purpose at their core from the outset. But when it comes to marketing, simply pulling on consumers’ heartstrings won’t cut it.
It isn’t just marketers who are losing trust in digital advertising channels, with a new study suggesting consumers also have concerns.
After a political backlash, sexual harassment charges and questions over the future of CEO Travis Kalanick, Uber is turning to TV to improve its reputation.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
The former head of global marketing at Protein World talks moving on, avoiding stereotypes in advertising and, of course, the ‘Beach Body Ready’ controversy.
It is an article of faith among marketers that marketing is an investment, not a cost. This isn’t the case – it’s a cost and that isn’t necessarily a bad thing.