The Football Association has suffered another major blow after Nationwide confirmed it is likely to end its £20m 11-year sponsorship of the England team.
With brands increasingly crossing international borders via the internet, marketers may need to fine-tune their strategies to ensure their brands are making the most of the global market.
Fundamentally, Santander’s business is built around understanding customers. The first thing it does when it comes into a market is to get to understand the customer base better than the business it’s buying. This idea of having your business built on your customers is a thing that applies to all the markets it operates in. Keith Moor, director of brand and communications at Santander tells us more.
The gap between consumers’ perceptions of a brand’s image and the actual experience, as measured by The Promise Index, raises some tricky questions for marketers.
Speculation surrounding Nationwide’s plans for its long-running sponsorship of the England football team intensified this week after the national side was dumped out of the 2010 World Cup yesterday (27June).
This is another workcast test!
Consumers are more likely to offer their personal details to a brand that is seen to be transparent, rather than in return for a cash reward, according to fast.MAP/DMA research
Credit card brands have been busying themselves promoting everything other than their core service of late.
Comet, the Kesa Electricals-owned retailer, is poised to launch a major marketing push to shake off its reputation for poor customer service to coincide with its annual results later this week.
There continues to be a significant gender bias in the way we perceive brands, according to the results of recent research, which leaves many brand owners still figuring out how best to meet the needs of women.
Car manufacturer hit by recall crisis sees reputation rise, according to YouGov.
Leadership in the retail sector is not about the cult of individuals, it’s about the right strategy and executing it meticulously
NatWest and RBS customers are being promised that they are banking with the most helpful banks in the country as they launch a 14-point customer charter guaranteeing the minimum levels of service they can expect.
Mastercard is to execute direct marketing campaigns to its cardholders on behalf of retailers as the payment services firm looks to expand its business in the UK.