Disney prioritises ‘audience centricity’ in commercial overhaul
Leonie RoderickThe media giant says it is changing its sales and partnerships strategy to become more linked up and have a “broader offering” across its different brands.
The media giant says it is changing its sales and partnerships strategy to become more linked up and have a “broader offering” across its different brands.
Facebook is introducing new features that will give marketers more control over where their ads appear, while Sky and Virgin Media are partnering to offer what they hope will be an alternative to digital amid transparency and brand safety issues.
Plus Asia-Pacific’s advertising market to grow 5.6% this year, Thai police raid a click fraud farm.
A new campaign that showcases the credit card brand’s contactless payment solutions is part of a new approach as it looks to talk about both the functional and emotional sides of the brand.
In her new role, Canty will be responsible for NPD, as well as developing Weetabix’s five year innovation and renovation pipeline.
Marketers do not lack the skills needed to work agency side but few make the transition, with loss of control and lower pay cited as two of the main concerns. However, those that make the move have the power to change agency relationships for the better.
Mondelez’s global procurement boss admits his department needs to work on having confidence that marketers can make the right agency choices and empower them to make those choices.
In order to truly understand customers brands must switch from looking inside out to outside in, says Marks & Spencer’s loyalty boss Nathan Ansell.
Nike’s aspirational ‘The Switch’ ad came out victorious on this year’s Top 10 Cannes YouTube ads, which were compiled by balancing the total number of views with the percentage of organic and paid views.
Instagram is introducing a new tagging tool for influencers and brands in a bid to boost transparency around paid-for posts, with Adidas and Manchester United already signed up to use it.
Digital metrics are a mess of confusion and obfuscation, but it’s clear most marketers have bought into this opaque and over-complicated world.
The betting brand believes the procurement department needs to “embed” itself within the marketing team to truly understand its challenges.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Achieving cult status is not always easy but brands that foster meaningful collaborations with likeminded businesses can go a long way to boost appeal.