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25m DDB win tightens VW grip

Marketing Week

DDB Dusseldorf has regained the estimated 25m Volkswagen account in Germany, which is believed to include a pan-European campaign for the Golf model. The review was initially seen as a threat to the DDB network’s grip on the 263m international account, encompassing the 33m UK business held by BMP DDB. But the decision, based on […]

Argos plans loyalty shift to smartcard

Marketing Week

Argos Premier Points, one of the biggest loyalty reward schemes in the UK, will be transformed into a smartcard later this year. To date, Premier Points has not captured data on users, prompting critics to dub it an electronic version of Green Shield stamps. But from this autumn, Argos, BP and Somerfield customers will be […]

Argos plans loyalty shift to smartcard

Marketing Week

Argos Premier Points, one of the biggest loyalty reward schemes in the UK, will be transformed into a smartcard later this year. To date, Premier Points has not captured data on users, prompting critics to dub it an electronic version of Green Shield stamps. But from this autumn, Argos, BP and Somerfield customers will be […]

DIGESTS

Marketing Week

Halifax director of marketing services Judy Atchison is leaving after the special general meeting in February. The meeting is likely to approve the flotation of the building society next year. A replacement has not been found. Two weeks ago Halifax Life marketing director Mike Cherry resigned after a restructure of the financial services division. Motorola […]

Argos exposes loyalty attitudes

Marketing Week

Card villains, card cynics and card sluts are just some of the categories that consumers fall into when it comes to their attitudes towards store loyalty cards. This is according to the latest research by Argos Business Solutions (ABS) – the loyalty and incentives division of catalogue store Argos. The study was undertaken by Hallam […]

Publicis keeps 6m Mastercard

Marketing Week

Publicis has hung on to the 6m UK advertising account for the global payment system Mastercard. According to sources close to the pitch, Mastercard was near to awarding the account to Ammirati Puris Lintas after it pitched against Publicis, EURO RSCG Wnek Gosper and D’Arcy Masius Benton & Bowles last week. It presented the results […]

Mastercard to build UK profile via Euro 96 drive

Marketing Week

Mastercard International launches its Euro 96 advertising campaign this week with a national poster campaign and a TV advertisement which breaks next week. The news comes after talks between the US-based payment system and UK banks to buy the Access brand bogged down (MW April 19). The TV campaign, through Publicis, is understood to have […]

Boost for Volkswagen as sales rise by a third

Marketing Week

Volkswagen has made a good start to the year with a 31 per cent increase in sales during the first quarter. New car registrations released by the Society of Motor Manufacturers & Traders show that Volkswagen sold 25,996 cars during the first three months of this year compared with 19,699 last year. A spokesman from […]

Banks halt Euro 96 Mastercard ad blitz

Marketing Week

UK banks are believed to have pulled the plug on funding for Mastercard’s generic UK advertising campaign in the run-up to its sponsorship of the Euro ’96 football championships. They are also understood to be resisting pressure from rival card issuer Visa to run a generic campaign in the UK to fight Mastercard (MW July […]

Ikea reviews 4m account at AMV

Marketing Week

Swedish furniture retailer Ikea is reviewing its 4m account at Abbott Mead Vickers.BBDO, after eight years. The agency has refused to repitch for the business, though it is still under consideration by Ikea and could retain the account if no other agency comes up with suitable work. “We’ve been with them for eight years and […]

Banks scotch Mastercard

Marketing Week

Mastercard’s attempts to secure top-up financing from UK banks for a 4m to 5m pre-Christmas advertising push are understood to have collapsed. The new campaign through Publicis is believed to have been approved and scripts agreed for a new ad burst in the autumn. Mastercard’s first round of generic ads – worth 3.5m – began […]

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