How to manage a crisis in the digital age
Tina DesaiLearn how to effectively contain potential threats when things go wrong
Learn how to effectively contain potential threats when things go wrong
A Marketer’s Best Friend: The collaboration between marketing and HR is helping pharmaceutical company GlaxoSmithKline breed its next generation of brand marketers.
We round-up all the marketing news that matters from around the world this morning.
As part of Marketing Week’s ‘View From The Outside’ series, former investment banker India Martin tells Charlotte Rogers how she discovered the power of marketing after launching her own business.
Closer collaboration between marketing and HR is helping define brand identity and create customer-centric company culture, as well as helping to nurture and develop future leaders.
From Weetabix focusing its spend on TV to marketers not doing enough to focus on customer experience, here are the five things that mattered this week.
Shadi Halliwell admits she joined a brand that “needed polishing” but as she announces her departure believes she has overseen a new strategy that positions it for future growth.
The tech giant has pledged to remove ads that are not compliant with the ‘Better Ads Standards’.
The AA will focus on the fun to be had during car journeys in future ad campaigns, as it moves away from talking up the practical benefits of its car repair services and looks to shake off its ‘pipe and slippers’ image.
As it launches the next decade of Plan A sustainability pledges, the retailer admits it still hasn’t cracked the relationship with the customer when it comes to sustainability.
Plus the anti-terror ad gaining popularity in the Middle East, PwC acquiring design agency Pond and ISIS using fake eBay and Gumtree ads to lure victims.
Chief financial officer Cliff Baty also admitted Brexit had made it more difficult for English football clubs to entice superstar players due to the weakening of the pound.
Advertising bodies the IPA and ISBA have united to issue a call to action for the media industry to provide more accountability and accurate data for advertisers.
As with consumer marketing, insight is critical in an election battle. With a week to go until the General Election the Conservatives have keenly focused their campaigning on direct messages to swing voters in key marginal seats.
Businesses are increasingly using customer experience to differentiate their brand yet 30% of senior leaders are confused about who should take ownership of it.