Facts alone aren’t enough to change people’s minds
Thomas BartaFor marketers to overcome strong beliefs inside the company, showing facts may not be enough. Your better bet is to ask a powerful question: “How, exactly?”
For marketers to overcome strong beliefs inside the company, showing facts may not be enough. Your better bet is to ask a powerful question: “How, exactly?”
The deadline to enter the UK’s biggest celebration of marketing excellence is today (15 May).
The ticket retailer has hired its first European marketing boss as it looks to become the default train app across the continent.
We arm you with all the stats you need to prepare you for the coming week and help you understand the big industry trends.
Here is a round-up of some of the biggest stories over the last week in marketing.
LoneWolf, the BrewDog backed distillery producing vodka and gin, says there are too many misleading marketing messages when it comes to ‘craft’.
Just Eat is hoping to move customers along the purchase funnel from awareness to consideration as part of its multimillion-dollar sponsorship deal.
The coffee brand believes providing a consumer experience that “evokes human emotion and connection” will determine which brick and mortar retailers thrive in the future.
Company claims its “deep relationships” with advertisers and quick response to the issue have allayed concerns over brand safety.
Analysts expected consumer confidence to decline after the Government triggered Article 50, beginning the Brexit process, yet in April it held up.
Plus the IAB forces its members to tackle fraud and lack of transparency, Germany rejects a new Google hub in Berlin and Transferwise sets up shop in Asia.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The winner of the 2016 prize at Marketing Week’s Masters of Marketing Awards credits innovation, service and insight for delivering £776m revenues
Both companies missed out on Mumsnet’s list of the 10 brands mums love, which has encouraged them to reflect on what more they can do to connect.
The Marketing Academy is offering free tickets to Marketing Week readers to its annual showcase lecture, which offers the opportunity to hear from the Scholarship class of 2016.