Mondelēz, Peugeot and Dixons Carphone’s tips to maximise digital effectiveness
Charlotte RogersTop marketers share their insight on maximising effectiveness and debate whether the industry needs a new toolbox for the digital age.
Top marketers share their insight on maximising effectiveness and debate whether the industry needs a new toolbox for the digital age.
Digital media are fast becoming dominant in brand marketing but can they deliver long-term effectiveness as well as short-term results, reaching both the masses and targeted audiences?
The campaign, in partnership with the Electoral Commission, hopes to convince 16- and 17-year-olds in Scotland to register to vote in upcoming local elections.
The Towers, London – formerly known as Two Towers West – is one of the UK’s most iconic outdoor advertising sites, with an upscale international audience travelling between London and Heathrow.
From Coca-Cola finally pulling the plug on its Coke Life product to Pepsi landing itself in hot water with its latest ad, here are the five stories you need to know about this week.
However, Mars’ Fiona Dawson admits more work still needs to be done to show women they don’t need to be ‘superwoman’ to get ahead at work.
The coffee chain hopes the launch of new cold coffee options will widen appeal and offer young people “a new way in” to the brand.
The backlash over the Kendall Jenner ad shows marketers need an outside perspective, whether from an ad agency or by conducting thorough market research and reaching out to consumers.
Life was a brand that never got Coca-Cola’s full attention and the fact it was routinely shifted around gave the impression its Life was running out from day one, says Marketing Week’s Leonie Roderick.
Coca-Cola is phasing out its Life brand in the UK less than three years after the troubled product’s launch as new figures show sales are slumping.
Ryanair says it is ‘nice but only nice enough’ as it ups its focus on content, growth outside of Europe and staycations in the UK.
New research out this week explores the struggle that employers face over expressions of faith in the workplace, but reader comments and a Twitter poll bypass this issue and suggest religion has no place at work at all.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Plus almost half of Americans don’t think brands are honest and Brazil looks to tackle racial inequality when it comes to stock photos.
FMCG giant plans to cut the number of ads created by 30%, frequency of ads shown in emerging markets by 10% and creative agencies by half as the move to zero-based budgeting revealed areas where marketing can become more efficient.