Match.com to focus on dating events as it launches ‘pioneering’ Messenger bot
Rachel GeeMatch.com is using Lara, ‘the girlfriend you wish you had’, to surprise and delight its growing number of online daters.
Match.com is using Lara, ‘the girlfriend you wish you had’, to surprise and delight its growing number of online daters.
From Tesco reviewing its fictional advertising couple to the shock announcement of a snap General Election, we have rounded up the five marketing biggest stories this week.
New research shows marketers are continuing to make progress in terms of reaching the c-suite.
The energy and sports drinks brand says consumers now expect brands, as well as the Government, to help them be more active.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Google’s Shuvo Saha talks about how the company is shaking up the online education industry and what it looks for in future marketers.
As MPs vote in favour of a General Election for 8 June, political experts weigh up whether clever marketing can prevent the formality of another Conservative victory.
We round up the most important marketing stories from across the globe that you need to know about this week.
Carlsberg is launching a £15m campaign in a bid to stand out from competitors, after recognising previous marketing campaigns had led it to become “interchangeable” with other beer brands.
Ben Horowitz of venture capital firm Andreesen Horowitz has outlined four ways to change culture.
Marketing Week reviews the latest books for marketers.
Cars and tech dominated the rankings for the top 10 UK YouTube ads in March,which were compiled by balancing the total number of views with the percentage of organic and paid views.
Almost a third of marketers said they were looking to hire new staff over the first quarter of this year.
If I aspired to a career in agency-land, would I join Ogilvy & Mather’s branded house or Publicis’s house of brands? An excellent question, and here’s why I don’t have an answer.
Clients believe they are getting better at briefing a “single-minded proposition”, but agencies remain frustrated with channel-specific briefs.