How Google is disrupting the education system
Rachel GeeGoogle’s Shuvo Saha talks about how the company is shaking up the online education industry and what it looks for in future marketers.
Google’s Shuvo Saha talks about how the company is shaking up the online education industry and what it looks for in future marketers.
As MPs vote in favour of a General Election for 8 June, political experts weigh up whether clever marketing can prevent the formality of another Conservative victory.
We round up the most important marketing stories from across the globe that you need to know about this week.
Carlsberg is launching a £15m campaign in a bid to stand out from competitors, after recognising previous marketing campaigns had led it to become “interchangeable” with other beer brands.
Ben Horowitz of venture capital firm Andreesen Horowitz has outlined four ways to change culture.
Marketing Week reviews the latest books for marketers.
Cars and tech dominated the rankings for the top 10 UK YouTube ads in March,which were compiled by balancing the total number of views with the percentage of organic and paid views.
Almost a third of marketers said they were looking to hire new staff over the first quarter of this year.
If I aspired to a career in agency-land, would I join Ogilvy & Mather’s branded house or Publicis’s house of brands? An excellent question, and here’s why I don’t have an answer.
Clients believe they are getting better at briefing a “single-minded proposition”, but agencies remain frustrated with channel-specific briefs.
Brands are increasingly turning their sights to Africa as the next source of fast growth, but what are the challenges of launching on the continent, and how can marketers reach such a diverse range of consumers?
Digital remains the most popular marketing medium. However, traditional media channels such as TV, press, radio and cinema also saw a resurgence in the first quarter of 2017.
A controversial TV ad from MYA Cosmetic Surgery showed a group of scantily-clad young women discussing the benefits of breast implants.
How can you unlock the creative process? Join author and founder of Now Go Create Claire Bridges in this discussion about the secrets of finding creative ideas to meet a commercial brief.
Prime Minister Theresa May today (18 April) called a surprise general election for 8 June. As politicians and businesses reel from the announcement, what should marketers consider over the coming weeks?