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Nissan unveils £8m launch campaign for Juke

Joe Fernandez

Nissan is readying an £8m marketing campaign to launch its crossover model, Juke. The campaign will see experiential, digital, CRM, retail, advertising and PR activity rolled out across Europe and the UK ahead of the car’s launch on 24 September. Bonita Norris, the youngest woman to climb Everest, will front the PR campaign (pictured). The […]

Russell Parsons

The pipes of peace

Marketing Week

The Royal Mail and the Communication Workers Union’s Christmas truce does not have the same resonance as the temporary cessation of frontline hostilities between Allied and German troops on Christmas Day 1914, but it will provide some relief for those direct marketers and online retailers reliant on the postal service.