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Mediaedge and MediaCom split £98m global Ikea task

Marketing Week

Ikea has split its international media buying business between Mediaedge:CIA and UK incumbent MediaCom. The business is understood to be worth &£30m across Europe and $175m (&£98m) globally. Prior to the pitch, the Swedish furniture retailer used a number of media agencies on a country-by-country basis across the world. It is believed to have invited […]

Volkswagen boss to take helm at Audi UK

Marketing Week

Audi has appointed Jeremy Hicks as its UK chief, to replace Kevin Rose, who left earlier this year to take up a senior marketing position with Volkswagen in Germany (MW May 12). Hicks moves over from Volkswagen Group UK, where he was head of group service. He starts as Audi UK director on August 1. […]

Direct Line appoints Peter Corfield

Marketing Week

Direct Line has appointed Peter Corfield as interim marketing director, following the early retirement of Jim Wallace. Corfield moves from sister RBS company Churchill Insurance, where his role as marketing director will be filled by head of marketing communications Richard Pennant-Jones.

Aviva set to review £60m merged media business

Marketing Week

Aviva, the financial services giant which has launched a £1.1bn agreed takeover for motoring organisation the RAC, is planning to put its combined media planning and buying business, worth more than £60m, up for review. Brand Connection handles the £47m media planning and buying account for Norwich Union, Aviva’s main UK subsidiary. The RAC’s £11.7m […]

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