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Pepsi Max plans seasonal variant for Christmas market

Marketing Week

Pepsi is to launch a limited-edition seasonal soft drink called Pepsi Max Punch in the run-up to Christmas. The cinnamon and ginger-flavoured drink will launch in September and be available in stores until the end of the Christmas period. Consumers will be able to buy the drink in 500ml and two-litre bottles at the standard […]

Lastminute.com signs Ryanair for new ad sales arm

Marketing Week

Lastminute.com has launched its own online advertising sales arm, LM Media, and announced its first major account win. Irish no-frills airline Ryanair has signed a three-year deal with the fledgling media agency to sell advertising space on the airline’s website. It is the first time that Ryanair has offered space on its site, which attracts […]

Mediaedge and MediaCom split £98m global Ikea task

Marketing Week

Ikea has split its international media buying business between Mediaedge:CIA and UK incumbent MediaCom. The business is understood to be worth &£30m across Europe and $175m (&£98m) globally. Prior to the pitch, the Swedish furniture retailer used a number of media agencies on a country-by-country basis across the world. It is believed to have invited […]

Volkswagen boss to take helm at Audi UK

Marketing Week

Audi has appointed Jeremy Hicks as its UK chief, to replace Kevin Rose, who left earlier this year to take up a senior marketing position with Volkswagen in Germany (MW May 12). Hicks moves over from Volkswagen Group UK, where he was head of group service. He starts as Audi UK director on August 1. […]

Direct Line appoints Peter Corfield

Marketing Week

Direct Line has appointed Peter Corfield as interim marketing director, following the early retirement of Jim Wallace. Corfield moves from sister RBS company Churchill Insurance, where his role as marketing director will be filled by head of marketing communications Richard Pennant-Jones.

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